According to Aristotle, there are three means to persuade in a debate or speech. Every argument we make can be attributed to one of these categories and knowing and mastering them is bound to give you the rhetorical advantage over your adversaries. The three modes of persuasion, explained in his book about Rhetoric are the following: “Of the modes of persuasion furnished by the spoken word, there are three kinds. Persuasion is achieved by the speaker’s personal character when the speech was so spoken as to make us think him credible. Secondly, persuasion may come through the hearers, when the
The post Appeal to Ethos, Logos & Pathos – Rhetorical Techniques appeared first on Modern Machiavelli.