Social Engineering Blogs

An Aggregator for Blogs About Social Engineering and Related Fields

Email Persuasion Microlessons

A growing list of some of the best hacks, tips & tricks to master email persuasion…delivered in bite-sized microlessons.

Microlesson One: You don’t ALWAYS have to use fear tactics to sell. Here’s when and how to use pain points in your email with class.

Microlesson Two: Is your email Gone Girl or is it Pretty Woman and which one works best?

Microlesson Three: Are you selling to The Accounting Clerk or to The Social Butterfly In Your Emails?

Microlesson Four: 3 Story Hooks To Use in Your Emails So That people Get Pulled In From The Very First Line

Microlesson Five: 4 quick (and dirty AND hugely effective) brain hacks for emails that get opened, read and clicked

Microlesson Six: My one non-negotiable rule for writing persuasive emails

Microlesson Seven: 5 Sales Emails You MUST Send If You Ever Plan on Selling Anything

Microlesson Eight: How to Tease in an Email Subject Line (without the sleaze)

The post Email Persuasion Microlessons appeared first on The Persuasion Revolution.

What’s in a Handshake?

Written by Humintell Affiliate Christian Andrada

It could be argued that no nonverbal act generates as much impact as a handshake. A handshake is often enough to determine your competitive position against another person, your negotiating style, and how you relate to the world.

Historically the handshake has transcended cultures and times. It has always been conceived as a ceremonial act that opens the possibility of dialogue between two people who are just getting to know each other. It also persists as a method of social exchange that legitimizes the existence of a link, a sign of health, survival, security, demonstration of feelings and of course, social harmony.

A handshake is a common gesture, but not universal. In some cultures, particularly around the Mediterranean and the Caribbean, it is preferable to greet with a hug or a kiss without touching the cheek, especially between good friends. In other areas such as Asia, they prefer a strong handshake that moves up and down in a short time with hands upright. However in the Middle East, you can not shake hands with a woman unless she is who offers, even in the business context. Regarding Latin America, there are some variations by country, but in all places a handshake is conceived a ceremonial act and reveals good manners and education.

With a handshake, in a few seconds we show how we want to be perceived and what we perceive from others, which can be decisive in an employment relationship, or in an interview or businesses setting. If you want manage your handshake and to be able to communicate effectively, is necessary to consider some variables:

The spatial distance to whom the greeting is done: intimate, personal or social.
Balance: equal distance (handshake) from one another, or closer to either of them.
Hand angle: Perpendicular and horizontal to the ground.
Hand grip strength: From the classic “fish handshake “to ” knuckle-crushing handshake”
Handshake time: From the first contact to stay greeting for more than 10 seconds.
Eye contact: can be in social or intimate depending on context.

We must keep in mind the way you greet someone is a sure sign about your personality. It is a problem if you do not modify or adapt your greeting according to the circumstances and your purpose.  The next time you greet to someone, keep in mind that you will say more about you than you could control.

You’re Sure You’re Right? Really Sure?

No doubt you’ve heard Donald Trump is running for president. It seems as if The Donald has said he might run each of the last four presidential races but he surprisingly took that step this time. The bigger news story came with his remarks about illegal aliens, especially people coming from the Mexican-American border, and the fallout with several organizations he did business with. Trump’s remarks were incendiary and not worth repeating but now with the death of a San Francisco woman at the hands of an undocumented immigrant who had been deported five times, Trump’s views have people talking even more. No doubt many people will take the killing as “proof” of Trump’s claims but is that viewpoint accurate?There are two psychological concepts at work right now between Trump and this murder story: confirmation bias and the recency bias. Confirmation bias occurs when someone seeks information that only confirms what he or she already believes to be true. Recency effect bias occurs when our attention is drawn to something – like recent news stories – and we give more weight to that information than it deserves. For example – the chance of being killed by a shark are incredibly small compared to the odds of dying in an automobile accident. However, with the recent shark attacks dominating the news (recency effect bias) many more people will stay away from the ocean than will stay away from cars. Each time another shark encounter is mentioned in the news people say, “I told you so” (confirmation bias).The same phenomenon is taking place with Trump’s comments and illegal aliens. The comments are mentioned multiple times each day (recency effect bias) and the San Francisco killing is proof (confirmation bias) for many people that Trump is right. The danger is giving undeserved credibility to Trump’s racially insensitive remarks, which only perpetuates the problem of racial tension in our country.We are all subject to the effects of confirmation bias and recency bias but unfortunately too often we’re unaware of it. He is another example – global warming / climate change. For the majority of people their experience dictates their view on the issue. A couple of very cold winters make many say, “Global warming is a farce. We’re experiencing record colds here!” On the other hand, people in parts of the country experiencing drought or unusually hot temperatures will take that as “proof” that global warming exists. In neither case can you prove or disprove the issue based on your limited experience. Each instance only confirms the bias many people already have on the issue.So you’re thinking, “What does this have to do with me?” or “Why is this of any importance?”If you happen to go before a jury wouldn’t you hope the people making a decision in your case would not be swayed by evidence solely because it confirmed what they already believed? Sure you would. Would you want people making public policy decisions on something as important as global warming based on how hot their summer was or how cold their winter was? Of course not!Making the best decisions possible entails understanding how our minds work. Sometimes the shortcuts we rely on don’t always lead to the right conclusions because more critical thinking is necessary. It’s hard work but when the stakes are high it’s a worthwhile investment of time and energy. Brian Ahearn, CMCT® Chief Influence Officer influencePEOPLE Helping You Learn to Hear “Yes”.