A couple of weeks ago I shared a practical example of a retailer and their signage in an effort to provide you with a refined approached on how to influence people. Many of you asked for more practical examples, so this week I thought I would share another photo and an opportunity to discuss how to influence people.
Once you have learned the science of influence you become hyper-vigilant to it; i.e. you see it everywhere. Just like when you decide to buy a new car. Up until the point you decide to buy the new car you haven’t really seen it anywhere. But once you make the decision on the make, model, colour, etc, you see it everywhere! The car was always there you were just too busy to notice it. So once you have the car in the forefront of your mind – you are now hyper-vigilant to its presence. Just like Dr Cialdini’s Principles of Persuasion. Once you know about them you become hyper-vigilant to their presence.
So by way of example, last week I was delivering a corporate workshop in Brisbane and I walked past the below signage on the front of one of the big four banks in Australia.
What elements of persuasion have they used in the signage?
This sign is a simple example of how you influence people!
What do you see?
There are multiple elements so I look forward to your input.
I have given my answers below. Do you agree?
