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The Humintell Blog November 26, 2013

Webcam Watergate

stockvault-laptop-computer112447

Courtesy of StockVault

How would you feel if every time you logged onto your personal accounts from your laptop or phone you were giving away valuable personal information you hold dear?

Scientists at Cambridge University have shown that a person’s facial expressions could give away their security codes via the webcam on their device.

The Inquirer.net noted that with so many people using smart devices that have built in webcams – ipads,  ipad minis, iPhones, Androids, Kindles – their personal storage unit security concerns for passwords and bank accounts are at an all time high.

Using an app called “PIN Skimmer”, the research team was able to listen to the sound of taps in relative proximity to a device microphone, and study facial expressions using the webcam’s front facing camera to deduce the unlock codes or patterns of several Android devices with alarming accuracy.

This technology is still in the development stage but if the past growth of technology is any indication this concern can turn into a huge problem within a year or two.

The findings are astonishing:  for a four digit PIN, the app was able to detect with 50% accuracy within five attempts and for an eight digit PIN, a 60% success rate was achieved within 10 attempts.

These preliminary tests was were conducted on a Nexus S and Samsung Galaxy S3, are now expected to be widened to other devices.

Do think you’re being watched or will be in the near future?

Filed Under: Nonverbal Behavior

The Humintell Blog November 24, 2013

Primates & Facial Expression Complexity

stockvault-vervet-monkeys-abstract133573

Courtesy of StockVault

Primates have been relying on facial expressions to delineate friends from predators for thousands of years and new research purports that increasing group size puts more pressure on the evolution of coloration across different sub-regions of primates’ faces.

International Business Times reports on these new findings from biologists from the University of California Los Angeles.

“Social pressures have guided the evolution of the enormous diversity of faces we see across the group [Old World African and Asian primates species] ,“ Michael Alfaro, an associate professor of ecology and evolutionary biology in the UCLA College of Letters and Science and senior author of the study commented.  Unlike solitary species like orangutans, Old World species can live in groups of up to 800 members.  Larger groups let member species develop “more communication avenues” and “a greater repertoire of facial vocabulary.”

The scientists divided photos of primate faces into several regions, and classified each face’s color, hair and skin. Each face was assigned a score based on the total number of different colors on its facial regions. The biologists then determined how the complexity scores were related to social variables including environmental factors like geographic location, canopy density, rainfall and temperature.

“We found that for African primates, faces tend to be light or dark depending on how open or closed the habitat is and on how much light the habitat receives,“ Alfaro said. “We also found that no matter where you live, if your species has a large social group, then your face tends to be more complex.”

The team discovered that primates’ facial complexity is determined by the size of its social group and within the Old World group, they found that different primate groups used their faces differently.  For instance, great apes had plainer faces than monkeys. One reason behind this could be attributed to facial expressions.

The biologists hope that these findings might shed some light on the evolution of human faces as well.

What are your thoughts on the Evolution of Primate Facial Expressions?

Filed Under: Nonverbal Behavior

The Social Influence Consulting Group Blog November 24, 2013

Persuasive Writing

Do you like receiving bills in the mail?  When you see one does your heart miss a beat fearing the loss the envelope may contain?  Do you enter a period of denial and leave the bills to one side and make a deal with yourself to open them later?

Do you have to send letters to others and suspect that this is their reaction to receiving the letter from you?

What is it about a bill or a formal letter that triggers this type of response?  Is it the window in the envelope?  Your logo? The generic typeface?

It appears that Danish mortgage bank BRF Kredit were sending letters to cash strapped home-owners to help them out of their situation but most were failing to respond.  BRF believed the fear the recipient had of the envelope was contributing to the non-response.

So what did they do?

Persuasive Writing

BRF replaced the standard fear inducing envelope complete with logo and replaced it with a normal plain envelope; one where the recipient’s name and address was handwritten onto it.

By using this approach across 1300 cases BRF state that it has been able to get 9 out of 10 home-owners back on their feet because they are engaging with the bank saving them and the bank between 100 and 150 million Danish kroner (18-27 million USD).

As the article doesn’t articulate whether any split testing was done (i.e. some envelopes sent with handwriting and the logo; handwritten with no logo; typed with no logo; and we know typed with logo resulted with no-response) we don’t know which attribute was more persuasive in having home-owners open the letter and subsequently read the offer of assistance provided by the bank.

While in the case of BRF we don’t know if it was the personalised address we do know that research conducted by Randy Garner in 2005 found that when a post-it note with a hand written request for the recipient to complete a survey was used, the response rate was significantly higher when the post-it note was attached and personalised.

The post-it note draws attention to the request and the personalisation triggers Reciprocity.

Fellow CMCT Brian Ahearn used this tactic to get $700,000 repaid after an accounting error and the UK Government used handwritten notes stating “This message is important” to boost tax compliance that they estimated for every dollar spent on handwriting returned $2000.

Don’t you think it worth a try!

So this week what will you handwrite?  Write the card, the envelope, the post-it note.  Show the effort and reap the rewards.

 

 

 

Sources:

http://politiken.dk/oekonomi/privatoekonomi/ECE1509255/haandskrevne-kuverter-faar-skyldnere-til-at-aabne-brevet/

Garner, R (2005) Post-It® Note Persuasion: A Sticky Influence. Journal of Consumer Psychology, 15(3), 230-237.

Ahearn, B (2012) http://influence-people-brian.blogspot.com.au/2012/01/700000-great-reasons-to-use-yellow.html

Freakonomics: http://freakonomics.com/2013/04/03/the-tax-man-nudgeth-full-transcript/

The post Persuasive Writing appeared first on Social Influence Consulting Group.

Filed Under: Influence, Reciprocity

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