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Mind Under Control Blog May 4, 2014

[004] Interpreting the Evidence – Unmasking the Social Engineer

This second example is far more jarring, and shows what I meant earlier by ‘caricatures’ and the way they distort the learning experience of the reader. On p.78, we are asked to evaluate a picture of two people that are (presumably) interacting in some way, and asked what it is we see. Well, I wrote down what I saw before reading on:

“She looks away with a look of longing (drifting eyes, a ‘genuine’ smile), so she probably was either elicited to recall a pleasant memory or sharing that memory with the man standing next to her before drifting off. Her head is tilted, which again makes me feel like she is highly entranced by that memory. She is manipulating her wrist, but that could have significance in respect to the memory – pacifying herself, meaning whatever she is thinking of comforts her.

“The man is looking at her with particular interest, and his posture is upright, so he is clearly comfortable in the situation, as is she. He stands in genital framing, at an unintrusive 90 degree angle. The significance of this would probably be better understood after invading this conversation (if it even is one – it is not immediately clear, and it could just be that the man fancies this girl).”

In retrospect, this seems completely plausible and vastly more apparent than the conclusion Hadnagy draws from this and tries to convince us is evident. More specifically, he states ‘Did you notice that Ben is trying to assert his dominance?’ which I don’t agree he necessarily is, mostly because of the angle and the way that Selena seems content with the situation, and ‘She doesn’t look too comfortable with his approach, does she?’ which I’d say she does, and I wouldn’t even necessarily agree it is an approach.

The point is not that I’m right and he’s wrong, or vice versa, the point is that it isn’t clear at all who is right, and why. This is more interpretation than observation.

To illustrate and support my proposition that this is more than just a tangential affair, and rather a fundamental problem, I went out (as I was writing this part of the review) and polled people on what they thought was going on in this image, in particular what emotions they thought the two subjects (Ben and Selena) were feeling. Furthermore, they read none of the text, nor did I brief them, instead debriefing them on the contents of the book and what I was hoping to demonstrate afterwards.

Before we get into their interpretations, I’ll start by saying we saw three big issues show up:

First, the resolution of the images is obviously problematic. It is not clear whether the man is frowning with his left eye (since the skin under the eye seems raised), and this means that it’s unclear what his intentions and emotional state are. (I’ll get back to this in a bit.) This is clearly a limitation of low-resolution black-and-white pictures.

Second, the intentionally acted set-up (for clarity, I presume) actually makes it a lot harder to determine what is going on, because there are certain natural clues that are completely missing. You can tell Ben to act confident, and Selena to act discomforted, but without context it is very difficult to get anything meaningful from this display. If you wanted to know if Selena were truly discomforted, you’d have to talk to them first, which creates a situation where analyzing the situation pre-hand is not relevant anymore.

Third, all of the cues can be explained differently, and it became more a matter of consensus than analysis, more vague than concrete. Upon comparing each raised possibility, all participants agreed that they were all likely – so much so, that they could no longer confidently support their own initial interpretation, even though I made no personal attempts to dissuade them. In fact, when asking groups for their member’s individual opinions, which could be quite different, none seemed to challenge the others’ opinions in the slightest, even if their own opinions were different.

This type of ambiguity in an example exercise is inexcusable.

Note, I might be a skilled persuader, but I did not attempt to persuade them into anything but their cooperation with my poll. In fact, I merely asked them to give feedback on certain other interpretations far after they had completed my request and discussed it amongst themselves. I did not serve as an intermediary in their discussion in any way.

Continue Reading – [005] Four of a Different Kind

Filed Under: Unmasking

The Social Influence Consulting Group Blog May 3, 2014

Confusing Messages = Bungle

Recently I was driving along and the car pictured below passed me.  I read the sticker on the back windscreen and the confusing message left me wondering was this a bungle?

Confusing Message

For our international readers the Commonwealth Bank is one of Australia’s major banks and this year is celebrating its 100th Anniversary of being in business.

The thing that caught my attention was the statement “Our gift to you.  Brisbane North Branches”.

The next line of text read “Supporting local communities across Australia in our Centenary year”.

We know from Reciprocity that we feel compelled to give back to those who have given to us first.  We also know that the most powerful gifts are those that are meaningful, customised and unexpected.

Now to my confusion.  Yes I get the bank has been around for 100 years.  Yes I get that without the branches it would make some aspects of banking more difficult.  But is opening offices, which are the gateways to your business, a gift to your customers?  As a business that reports billions of dollars of profit each year, is giving the branches to the community something that is meaningful and customised or it is part of doing business?  I am undecided on this one.

I like the line “Supporting local communities across Australia”.  I don’t think “in our Centenary year” is the best finish.  Does it mean they haven’t supported the community for the whole 100 years.

It is certainly better than the tag line of other philanthropic organisations that say “Giving back to the communities we serve”.  Because to give back you need to take first.

So my point is, I get the supporting message.  I get they have been here for 100 years.  I am not sure the gift of branches is the best they can come up with.  Especially with the increase of internet banking.

I am not nor ever have been a customer of this bank so maybe I am missing the message.  Maybe I don’t appreciate what they have done because I don’t use those branches.

Help me out.  Am I being too harsh.  Do you think it draws Reciprocity to the surface?

The post Confusing Messages = Bungle appeared first on Social Influence Consulting Group.

Filed Under: Influence, Reciprocity

Changing Minds Blog May 3, 2014

Managing boundaries and drawing the line

What kind of society do you want? It’s all about where you draw the line.

Filed Under: Uncategorized

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