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Mind Under Control Blog June 9, 2014

Human Error III – Attentional Bias

Human Error Series – How to Exploit Biases and Defend Against Manipulation

This series was suggested by a member of /r/socialengineering, and upon reading his request it struck me that though many resources detail methods of manipulation that exploit these biases in one way or another, no author has aimed to explain how to exploit each individually and shown how to defend oneself against these biases. Further, we’re expected to be aware of which of the many biases are taking place and are being exploited at any given time, which requires a more detailed knowledge of the fundamental nature of these biases.

By explaining these biases and analyzing their place in hypothetical situations and how they could be abused, seen from the perspective of a social engineer, I hope to

Teach you a more fundamental understanding of human behavior and cognition.
inspire you to use your own creativity and imagination to approach the subject of applied social psychology.
Allow you to see situations in a different light and be more adaptable in dealing with them.
Raise awareness and shed light on what is happening in your own mind when these biases are being turned against you by others.

Sociality and social interaction is an interplay of all manner of manipulations and influences, and what is apparent is not often what is actual. What you think is happening might not be as it seems, and might actually be a part of the game other people, and even your own brain, are playing with your mind.

Enjoy!

– Joven

Attentional Bias

Important: This is about the cognitive bias known as the attentional bias.

This is not an article about various neurological attention biases that exist, such as pseudoneglect,[1] or the animal brain’s attentional bias for left visuospatial information.[2]

This is also not referring to various other cognitive biases which are often categorized as attention(-related) biases, which most of the cognitive biases fall under in some manner, including anchoring,[3] or the unnamed attentional bias towards things that don’t fit a pattern.

Disclaimer: Most examples are written from the POV of a male protagonist, because most of my audience and most of my clients are men. Do bear in mind: if experience teaches me anything, women are, on average, better natural social engineers by far. And ladies, if you think my saying this is just a cheap ploy to appease you, then learn to take a compliment.

The What

Attentional bias refers to the human tendency of our perception to be affected by our internal recurring thoughts and associated emotions, and thus determine a large part of the information will be used when making a value judgment by a judge in a decision-making process.

While applying some biases, like anchoring, works by creating salient information or directing the target towards that information, the attentional bias instead works by eliciting already existing information, or

Filed Under: Human Error

The Social Influence Consulting Group Blog June 8, 2014

Practical Persuasion

The more you know about Persuasion the more you see it.  I have seen a couple of advertisements recently on television.  Some good, some could be improved.  So here is you test.  I have put a couple of videos into the post and see if you can see what is good and what would be done to improve them.

OPSM Ultra Wide Digital Retinal Scan

Below is the OPSM advertisement for their Ulta Wide Digital Retinal Scan.  I like the use of CONTRAST but I think something could be done to improve the persuasive of the advertisement.

HINT: It has to do with the order and the use of SCARCITY.

ANSWER: Instead of starting with what competitors do and show how much more the Retinal Scan offers, what do you think the impact would have been if they had started with the wider scan and then retracted to show how much their competitors are missing?  It is a small thing but one I think would have been very impactful.

ADF Recruitment Ad

Tell me what two principles the ADF are using in this advertisement.  One obvious and one not so obvious.

Answer: Obviously the first is Consensus showing you what many other Australians are doing by joining up.  The second is that of Consistency, tapping into people’s identity and labeling setting to show if you are this type of person then the ADF is for you.  Subtle and sophisticated but if you are that type of person, very effective.

Audi – What Defines Us

Finally Audi – they are diving deep into Liking as you can see yourself as the teenager.  Consistency because of the things we stand for.  Scarcity because of the things we have lost, regrets we have, things we could lose in the future.  Finally Contrast – well because not many car makers have taken this route before saying that what you do defines you – of course it does – but in this case drive an Audi and remove all the regrets you ever had a kid – why?  Because you can!

Very clever.

Type your ideas in the comments box below.  I will provide my comments on Thursday.

The post Practical Persuasion appeared first on Social Influence Consulting Group.

Filed Under: Behavior, Influence, nudge

The Humintell Blog June 6, 2014

Humiliation Is Our Strongest Emotion?

stockvault-facepalm-155957

Courtesy of StockVault

New brain research suggests that humiliation is the strongest emotion a human can feel.

Wired.com reports on this claim and delves into the question of, Is humiliation really more intense than other negative emotions such as anger or shame?

The researchers, Marte Otten and Kai Jonas, conducted two studies in which dozens of male and female participants read short stories involving different emotions, and had to imagine how they’d feel in the described scenarios.

The first study compared humiliation (e.g. your internet date takes one look at you and walks out), anger (e.g. your roommate has a party and wrecks the room while you’re away) and happiness (e.g. you find out a person you fancy likes you). The second study compared humiliation with anger and shame (e.g. you said some harsh words to your mother and she cried).

The researchers used EEG (electroencephalography) to record the surface electrical activity of their participants’ brains. They were interested in two measures in particular – a larger positive spike (known as the “late positive potential” or LPP); and evidence of “event-related desynchronization,” which is a marker of reduced activity in the alpha range. Both these measures are signs of greater cognitive processing and cortical activation.

The study’s finding was that imagining being humiliated led to larger LPPs and more event-related desychronization than the other emotions. According to Otten and Jonas, this means that humiliation, more than the other emotions they studied, leads to a mobilization of more processing power and a greater consumption of mental resources. “This supports the idea that humiliation is a particularly intense and cognitively demanding negative emotional experience that has far-reaching consequences for individuals and groups alike,” they concluded.

This does not conclusively support the idea that Humiliation is our strongest emotion.  Further research should be conducted, but this does note that the brain seems to be doing more when a person feels humiliated, but we do not seem to know exactly what yet. One possibility, the researchers acknowledge, is that humiliation requires more mental processing, not because it’s so intense, but because it’s a complex social emotion that involves monitoring loss of social status.

Filed Under: Nonverbal Behavior, Technology

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