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The Influence People Blog October 26, 2015

Practice Doesn’t Make Perfect, Perfect Practice Makes Perfect

You’ve probably heard the old expression, “Practice makes perfect.” The message is intended to convey that you won’t improve at something without practice. However, the reality is this – not any old practice will do. For example, who will ultimately perform better in each of the following scenarios?
  • The golfer who hits a large bucket of balls with a variety of clubs or the golfer who picks one or two clubs and works on a few specific things?
  • The basketball player who hurriedly tosses up 50 free throws at the end of practice or the player who takes his time during his 50 attempts because he tries to correct mistakes after missing free throws?
  • The businessperson who participates in training or the businessperson who repeatedly practices on their own certain skills learned in training?

In each case I’m guessing you’d agree the second person would be more successful in each of these scenarios.
In the golf example you’re game will improve much more if you work on a few specifics, master them, then move on to other areas of your game.
A basketball player who focuses on what went wrong and actively corrects the mistakes is less likely to repeat them at the free throw line.
The businessperson who takes time to practice certain skills learned at a workshop should improve upon those skills much more than the person who doesn’t do anything after the training.
What we’re talking about here is a concept known as “deep practice.” Simply practicing, repeating the same thing over and over, could actually hinder you if you happen to be doing something incorrectly. Practicing incorrectly can easily lead to ingraining bad habits! If you want to improve at something you have to practice it correctly. In other words, perfect practice makes perfect.
According to Daniel Coy, author of The Talent Code and The Little Book of Talent, deep practice is hard and can be exhausting. But there’s good news – you can accomplish more with less when you practice deeply.
But don’t take that last statement to mean a little hard work is all it takes. People who master their chosen field usually put in more than 10,000 hours and their time practicing far exceeds the actual time in competition. For example, Jerry Rice is estimated to have practiced 20,000 hours (20 years x 50 week/year x 20 hours a week) and his playing time was about 150 hours (300 games x ½ [assuming the offense was in the field ½ the time]). Think about that for a moment; 20,000 hours of preparation for 150 hours of game time. That’s more than 133 hours of preparation for every hour of playing time. 
After college I was a competitive bodybuilder for several years. I would routinely spend at least two hours a day in the gym every day. Conservatively I’d have 250 hours of gym time for 30 minutes of competition on stage. Would you be willing to devote 100, 200, or 500 hours of prep time to get ready for an event?
In business the model is flipped because we spend so much time at the office, in meetings, on sales calls, etc., that we can’t afford to spend as much time in preparation. That means we need to be as efficient as possible with our time. Here are some things you can do: 

  • Assess what went well and what didn’t. After a big meeting or sales call assess what went well and what could be improved on. Take time to practice what can be practiced and/or change what needs to be changed next time.
  • Use drive time to practice. A few weeks ago I had a three-hour drive from Indianapolis to Columbus and I used almost two hours of the drive to practice parts of an upcoming presentation. I practiced so much that people noticed my voice was hoarse when I got back to the office. It was much better use of my time than talk radio, music or daydreaming.
  • Focus on specifics. As you go into a meeting, sales call, or presentation focus on certain things you want to improve. Just one or two things are enough. Ask someone to keep an eye out for those things and get some feedback.
  • Be playful. Almost every interaction with someone is a chance to do playful practice, especially when there’s not a lot on the line. I do this quite often in an exaggerated way and people who know me know what I’m doing so we usually get a good laugh.

Let’s not fool ourselves; just because we do something over and over doesn’t mean we’ll necessarily get better at it. It’s very hard for someone to get good at golf when all they do is play. If the pros practice then we need to all the more. The same logic applies in business; just because we’ve done something for a long time doesn’t mean we’re good at it. So remember, perfect practice makes perfect.
Brian Ahearn, CMCT® 
Chief Influence Officer
influencePEOPLE 
Helping You Learn to Hear “Yes”.

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The Persuasion Revolution Blog October 24, 2015

5 Dangerously Ambiguous Words that Kill Your Persuasion Power

There are words that everyone uses…yes yes I use them too…and no, including a F*%king before the word does not redeem me.

You see them in New York Times and you see them on Buzzfeed and ohhhh you see them so much on Facebook, you want to take out your eyeballs and slow roast them along with a couple marshmallows.

You see people describing their pets using these words and you see them describing the efforts of Mother Teresa using the same words (does anyone else feel that’s disturbing?)

Their sex life is described using the same word

And their new carpet too.

And that is what is wrong with these words….

They are like beige wallpaper…

A wallpaper that no one notices….it doesn’t mean anything…doesn’t do anything…just stays there in its miserable beigeness…doing nothing but being beige…unnoticeable, unremarkable…invisible.

Not ugly, not pretty…just invisible.

What are those words? Behold the most commonly used ambiguous adjectives ever created:

Awesome
Fantastic
Amazing
Great
Wonderful

Here’s a fun fact; do you know that the word Fantastic when used in Real Estate ads actually give the signal to potential buyers that they should bid low (reference: Freakonomics)

When I tested these words in my Language of Persuasion experiment, I saw similar results. I intuitively knew that these were not powerful words but I was using them out of sheer laziness and I told myself “they can’t possibly be doing any harm”…right?

WRONG!

These words hint that there is nothing worth mentioning in the subject being described…that you are eluding to its lack of substance when you use such an ambiguous adjective.

If it was “proven through years of research” or “backed by a rock-solid guarantee” or “the first choice of dentists across the country” or “hand-crafted by French virgins” you would not have to use the word “fantastic” to describe it.

So next time, you are tempted to refer to your offering or product or service or even to yourself as great or fantastic or awesome…do keep in mind that it doesn’t do NOTHING…in fact it does the opposite of great, fantastic and awesome….it makes your offer look lame.

The post 5 Dangerously Ambiguous Words that Kill Your Persuasion Power appeared first on The Persuasion Revolution.

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The Persuasion Revolution Blog October 21, 2015

10 Story Activators That Steal Hearts, Create Empathy & Make Them Fall Hopelessly in Love With You

Let’s look at a story “before”:

Today I want to tell you about that time in 5th grade when I was taken to the principal’s’ office because I was caught cheating. This was a school I hated & a principal I despised so it was doubly mortifying. I still remember how my cheeks burned and my legs shook as I stood there wanting to die.

Let’s do a story “after”:

Have you ever been so embarrassed that your cheeks burned, your legs shook and you just wanted to die? What if this was because you were caught cheating and now stood outside the principals’ office waiting your turn to be reprimanded? What if this was at a school that you hated and a principal you despised?
This was me in the summer of 1995 and if you have been there, well my sympathies because I would not wish that fate on my worst enemy.

The before story actually reads pretty well,  it looks like an interesting tale, there are word pictures and you get pulled in immediately.

The problem is the reader is still reading the story like an outsider. Like someone who is detached from the situation, like someone watching a movie with mild interest. Her emotions are under control and she is calm.

She can not feel herself shaking in her boots, instead her mind eye sees a scrawny , miserable 5th grader stuck in a tough situation.

In short, with the “before” story, she is not emotionally invested in the story, while in the “after” she sees herself… and THAT is what makes the “after” so much better.

The ability of your reader to see themselves in a story, to connect and engage and be pulled in hook, line and sinker because now it has become her story.

What every good story needs is story activators. These are phrases that get people fully invested in your story (mind, body & soul) and I am giving you 10 of these magic phrases to activate your own stories and get your people pulled in withal their heart and soul and emotions.

Here are those story activator phrases:
1. Have you ever been in a situation?
2. Imagine yourself at 5 years of age
3. Do you ask yourself…
4. Do you ever notice that…
5. Do you know anyone who…
6. Ever wonder how…
7. Remember when you were in school…
8. Remember the touch, feel & smell of…
9. Do you remember the story of…
10. Can you recall what a (insert strange thing) sounds like?

Use these phrases at the start of your story or even in a story within a story (more on that in a later post) and you will amazed at how quickly and effortlessly, people will get attracted and invested in your story.
Also, in case you don’t know…these phrases also rank quite high on The Language Of Persuasion index…

Don’t know what that is?

Well, in August I started this crazy human experiment. I went through some of the BEST sales pages, emails, call to actions and videos in my “inspiration” section and decided to test their efficacy. I took words, phrases, call to actions, buzzwords etc. from these pages and tested these with the masses to gauge the emotional reaction of people reading those words…and the results? Blew my freakin’ mind all over my keyboard!

If this intrigues you, don’t forget to get on my list by signing up below…I will be sharing these results very soon.

The post 10 Story Activators That Steal Hearts, Create Empathy & Make Them Fall Hopelessly in Love With You appeared first on The Persuasion Revolution.

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