Social Engineering Blogs

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The Influence People Blog July 22, 2013

5 Tips for Persuasive Presentations

In June, I had the pleasure of giving a keynote presentation to about 200 members of HRACO (Human Resources of Central Ohio). It went really well and the best thing I can say is I persuaded many people to try some of the influence tips I shared.
Often people ask me what I do to prepare for a presentation. I’ll start by telling you what I don’t do – wing it. I always put in lot of time, effort and practice. Here are five tips you might find helpful next time you want to give a persuasive presentation.
1. Preparation – Vince Lombardi, Hall of Fame coach of the Green Bay Packers, said, “Most people have the will to win but few have the will to prepare to win.” This can’t be overstated enough. Nobody would expect an athlete to perform with excellence without countless hours of practice so why should you expect to give a great presentation without plenty of practice?
When I do the Principles of Persuasion workshop I stress this point – what you do beforethe thing you do quite often makes your attempt at influence much easier. I’ll spend at least an hour a day for weeks on end practicing my presentations. As I do so I’m timing myself to make sure I stay within the allotted time. I work on hand gestures, head movements at key times and voice inflection.
When I’m alone in the car I turn the radio off and use the down time to practice. When I’m working out alone, between exercises I practice parts of the talk. I’ll even record myself so I can hear how it sounds.
2. Visual Aids– I use Power Point as a visual aid to almost all of my presentations and I’ll have a handout for those who like to take notes. I highly recommend two books that really influenced how I use this tool – Presentation Zen and The Presentation Secrets ofSteve Jobs.
I’ve moved away from traditional text-filled slides, bullet points and lists. If I use words it’s usually one or two in very large font to drive home a key point. Other that that I go almost entirely with pictures because that’s how people think and best remember things.
I must tell you this; the first time you present without the text and bullet points it’s a little scary because you can’t glance at the screen for a reminder of what to say next. However, there are several great reasons to go this route:It forces you to know your material inside and out which makes you look more like a professional.If you do miss something no one is any wiser because they’re not thinking, “He didn’t cover that last bullet point.”It keeps the audience focused on you rather than the screen.3. Questions – I ask lots of questions. There are two reasons you want to do this. First, you can physically engage the audience by asking for a show of hands if they agree or disagree. The more you can physically involve people the more attention they’ll pay.
The second reason is people feel compelled to answer questions. When you ask questions, even without asking people to do something like raise their hands, they’ll get involved. You’ll see it with the head nodding. Even those who don’t nod, I’ll bet they’re answering the question in their heads so they’ve moved from passive listeners to active.
4. Introduction – A strong introduction is key because it sets the tone for why people should listen to you. This means you need a bio of less than 200 words so the event host can introduce you. This leverages the principle of authority because people pay attention to those they view as having superior knowledge or wisdom.
When I speak there are two critical differentiators I want people to know. First, I make sure people know I’m one of just 27 people in the world certified to train on behalf of Robert Cialdini, the world’s most cited living social psychologist. In addition to authority this also leverages the principle of scarcity which says people value things more when they think they’re rare.
I also want audience members to know people in 185 countries have taken time to read my blog. That’s a great “Wow!” factor that incorporates the principle of consensus. I want those in attendance to think, “If so many people around the world are reading his stuff he must be pretty good.”
5. Take Away Ideas– I want to make sure my audience has tangible ideas for each of the principles I talk about. It’s nice if they find the material interesting but the bottom line is showing them how it can help them enjoy more professional success and personal happiness. To do this I clearly state, “And here’s the application for you,” then I share with few ways they can use the principle I just discussed in every day situations.
Whole books are written on the subject of presentation excellence so there’s no way to do it justice in a short blog post. However, I hope you find these tips helpful. I know focusing on them has helped me make great strides in giving more persuasive presentations and I’m confident they can help you do the same.

Brian Ahearn,

Filed Under: Influence, Nonverbal Behavior, Psychology, questioning skills, Science

Practical Persuasion Blog July 21, 2013

The Ekman Nursing Student Study

Before reading this post, we highly suggest that you read Intro to Deception – Deceptive Dimensions.

Effective deception is an indispensable professional skill.  Whatever career you’re pursuing, you will need to lie frequently and convincingly – first to get in, then to stay in, and finally, to rise to the top.  But the list of professions that actually teach lying are few.  Only lawyers, sales reps, PR managers, and politicians – in other words, society’s quintessential liars – receive truly rigorous training in the science of deception.  The average grunt, unfortunately, learns to to lie on the job, in fits and starts, and those who don’t quickly learn quickly disappear.

In Deceptive Dimensions, we introduced you to Paul Ekman’s theory of nonverbal deception.  In this post, we’ll examine another Ekman study, one of the first of its kind ever conducted.  Not only do the findings largely support the validity of the Ekman model, but it also demonstrates how necessary lying is, even in the most unlikely job fields.

The Study

ER nurses, as some of you may know all too well, are not just assistants for doctors and surgeons; they’re consummate liars.  No matter how devastating the trauma or how gruesome the scene, the nurse who greets the victims’ panicking friends and family at the hospital must convey reassurance.  If she fails, emotional breakdown results.  To keep chaos out of the waiting room, good nurses are quick to lie, and they lie well.

In 1974, Paul Ekman designed psychology’s first nonverbal deception experiment around this fact.  Let’s use his deceptive dimensions to break it down.

Deceivers: Nursing students.  They’re the subjects in this experiment, and to examine their nonverbal deception behavior, Ekman needs them to lie.  The nurses view two positive and two negative film clips, and while the final report doesn’t tell us what the positive videos displayed, the details of the negative videos are vivid: live amputations and scenes of third-degree burn victims receiving emergency treatment, exactly the kinds of scenes ER nurses see every day.  Ekman instructs the students to lie and describe the first of these gruesome videos as pleasant, the kind they would feel comfortable showing to small children.

Detector: Naive interviewer.  While the nurses are watching their four videos, an interviewer grills them.  She asks questions such as, “What kinds of feelings are you having right now?” and, “What kind of mood does the film create?.”  For good measure, Ekman instructs her to turn up the heat by asking, “Are you really telling the truth?” and, “Do you think I believe you?”

Stakes: Job success.  Ekman convinces the nurses from the very beginning that their success in nursing school and in their future careers depends upon their ability to deceive the interviewer.  Ekman explains that if they can convince her they’re seeing pleasant images when in fact they’re witnessing horrible pain, suffering, and bloodletting, then they’re ahead of the curve, already equipped to do the same when under pressure from prying patient families.  The Dean of the School of Nursing herself invites them to participate, cloaking the project in her official title, and tells them that prior research showed successful nursing candidates had already passed this ordeal.  Not one subject senses the experiment.  In their minds, it’s the real deal.

Salience: High, symmetrical.  As if the students aren’t under enough pressure, Ekman stacks the deck against them by telling the interviewer to be alert.  Some of these nurses will lie to you, he says; try to figure out who.  The nurses weren’t completely at a loss, though; they, too, are informed that the interviewer is trying to catch them.  But this information comes at a hefty cognitive price; now they must monitor their own internal feedback and interpret their interviewer’s external feedback – difficult tasks by themselves, much more so when done simultaneously.

Leakage:  Facial expressions and body language.  After the interviews are finished, Ekman sends secret recordings taken by hidden cameras to observers who then look for leakage.  Ekman edits the tapes to be mute and to display either the faces or the bodies of the nurses, never both.  (As in his prior article, he expects observers to find leakage more accurately in body language than in facial expressions, so separating the two regions is necessary; leaving them combined would confound the results.)  First, the observers rate one facial clip and one body clip for half the nurses in the experiment as deceptive or honest.  Then, the observers rate the remaining clips the same way, but only after seeing and analyzing two “baseline” clips for each nurse.

Results

In Task A, the observer’s were unable to accurately detect deception in either the face or the body (the group’s success as a whole was random, or nearly 50/50.)  Once they had become acquainted with the subjects’ baseline body language in Task B, though, their accuracy jumped for detecting leakage in this category, from 50/50 to 64/36.  Nonetheless, even after analyzing the subjects’ baseline facial expressions, they were still unable to detect facial deception; their collective success rate remained random.

Ekman admits that the results “only partially” support his hypothesis.  Why “partially?”  Because he originally argued that an untrained observer could pick a deceiver through his or her body language alone, excluding all other stimuli.  But though the results prove his hypothesis wrong, the most plausible explanation – that observers are terrible at reading body language, either because they just are or because they haven’t practiced it – actually supports his overall argument.  We spend so much time looking for lies in faces that the remaining 95.5% of a liar’s body can rob us blind.  Its classic misdirection, and it seems to work.

Cause for Relief, Cause for Concern

We’ve said before that you’re probably already a very good liar.  Lying is instinctual, reflexive, and after years of practice and repetition, your skills now are beyond the days of your youth.  So far, Ekman’s research teaches us that lying is easy (or should be, anyway) because 1. people can’t read your facial expressions; and 2. people always look at your face to find lies.  For small, mundane white-lies (technically speaking, these are called asymmetrical/low-salience lies), this is probably true.

But the results of this study should worry you if your lie is life-or-death.  The pressure under which Ekman placed these nurses was intense; his scenario forced them into a symmetrical/high-salience scenario intended to squeeze and wring as much deception leakage out of them as possible (5 nurses out of the original 22 cracked and confessed, by the way.)  Under observation, the tapes in which they were truthful were mistakenly mislabeled as dishonest half of the time, with no identifiable pattern.  This is terrible news.  If you screw up big time at work, your livelihood is at the mercy of a coin toss.  For big lies, you must lie better, plain and simple.

To Lie Is To Succeed

If you need any convincing that successful high-stakes lying is a skill everyone should learn and practice, consider the following:

“It was reported in the Method section that the subjects had been told that behavior in the honest-deceptive session was relevant to success in nursing…At the time, such claims were based largely on conjecture…The results now show that this is very likely the case…the supervisors’ ratings of the subject’s work with patients one year later was positively correlated with the subject’s being a successful facial deceiver…”

Now, we all know correlation does not imply causation.  But we can see where this is headed.

Sources

Ekman, P., & Friesen, W. V. (1974). Detecting deception from the body or face. Journal of Personality and Social Psychology, 29(3), 288-298.

Filed Under: Nonverbal Behavior, Nursing, paul ekman

The Humintell Blog July 13, 2013

Mapping Emotions

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Courtesy of StockVault

Emotions seem to play a role in most aspects of human interaction and life, yet scientists and philosophers still know relatively little about them.  New information on emotions is continuously evolving and Science Codex has reported on one of the newest theories on the science of Emotions.

This new theory, “the integrated embodiment theory of emotions”, is outlined in the journal of Philosophy and Phenomenological Research.  It posits that emotions are formulated by the integration of different bodily perceptions that have representations of external objects, events, or states of affairs.  That is, emotions are not just representations of perception or thought but are separate mental states, which are a reflection of the integration of feelings of bodily processes and cognitive events.

Prof. Dr. Albert Newen and Dr. Luca Barlassina of the Institute of Philosophy II at the Ruhr-Universität Bochum, are the creators of this new emotion theory and purport that their theory gives a unified and principled account of the relation between emotions and bodily perceptions, the intentionality of emotions, and emotion phenomenology.

This theory labeled an impure somatic theory of emotions and is contrasted with current pure somatic theories that posit emotions are entirely constituted by bodily perceptions.  Emotions are nothing but the perception of a bodily state.  That is we do not tremble because we are scared, but rather we are scared because we tremble.  “This theory does not, however, consider the cognitive content of many emotions“, says  Newen.

The “cognitive theory of emotions” says that emotions are essentially an assessment of the situation based on reason: this dog is dangerous because he is baring his teeth. “This theory is also unsatisfactory,” says Newen, “because it forgets the feelings as a central component of the emotion.“ For example, a person can judge that a dog is dangerous and at the same time have no fear because he is an expert in handling dangerous dogs. So the cognitive assessment does not necessarily determine the emotion.

According to Newen and Barlassina, the new theory is superior to Jesse Prinz’s most sophisticated theory of emotions so far, because this does not take into account that an emotion can also be directed at an object that is not present or does not even exist.

A related article from Science World Report purports that scientists may be able to tell exactly how a person feels by mapping their brain. For the first time, researchers have identified exactly which emotion a person is experiencing based solely on brain activity.

This study, published in PLOS One journal, claims to be different from others in that it does not rely on people to delineate their emotional state(s) (i.e. self-report).  It uses a computational model that identifies individuals’ thoughts of concrete objects.

Amanda Markey , one of the researchers, points out, “Despite manifest differences between people’s psychology, different people tend to neutrally encode emotions in remarkably similar ways.“

The researchers also found that emotion signatures aren’t necessarily limited to specific brain regions. Instead, they produce characteristics patterns throughout a number of brain regions.  In the future, the researchers plan to use this new identification method in order to overcome a number of challenging problems in emotion research, including identifying emotions that individuals are actively trying to suppress.

 Is this new theory of emotions being separate mental states superior to the old?

Filed Under: Hot Spots, Nonverbal Behavior, Science

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