
Courtesy of StockVault
Know why your newborn’s dark eyes resemble your wife’s or his/her charming smile reminds you of your teenage days?
This resemblance is not pre-determined but happens randomly between two copies of every gene for a given trait – one from mom, the other from dad. Business Standard reports that both copies of a gene are switched on or off as an embryo develops into an adult.
The ‘switching on’ of a gene begins the process of gene expression that ultimately results in the production of a protein. New research shows that this random phenomenon is far more likely to be found in mature, developed cell types than in their stem cell precursors. This, in turn, offers an unexpected glimpse of randomness and variability in gene expression.
“This significant amount of flexibility and randomness in gene expression is important for adaptation as a species evolves, but it is unclear how it functions in organisms today,” said professor David Spector at New York-based Cold Spring Harbor Laboratory (CSHL).
Occasionally, a cell will arbitrarily begin to use of one copy of a gene over the other. The activation of only one member of a gene pair is called ‘monoallelic gene expression’. To better understand when ‘monoallelic gene expression’ is established, Spector and his team collaborated with researchers from the European Molecular Biology Laboratory.
The team used advanced sequencing technology and analysis tools to globally assess allele usage in two different cell types. They compared embryonic stem cells which can change or ‘differentiate’ into nearly any type of tissue with cells that had already differentiated into the precursors of neurons.
The team was surprised to find that 8 percent of the monoallelically expressed genes were able to boost their level of expression to compensate for what would otherwise be a shortfall.
“This work raises many important questions like how does the cell know how much of each protein to produce? How much flexibility is there? What is the tipping point toward disease?“ noted Spector.
One of the biggest reasons salespeople fail to make the sale is simply because they don’t ask for it. It’s easy to tell someone all about your company, product or service. After all, a good salesperson will know about these things backwards and forwards. However, asking for the sale (a.k.a. “closing the sale”) can be scary because of the fear of rejection.Some of the biggest regrets people have are not when they stepped out and failed but when they failed to step out. When we don’t take a chance we’re often haunted by what might have been and ask ourselves, “What if…?”Studies show people who ask for favors often underestimate the number of people who would be willing to help. In fact, they underestimate it by a lot! In one study, when asked how may strangers they’d have to ask to walk them a few blocks to a location they’ve been unable to find on a college campus, most people assumed they’d have to ask seven or more strangers before one person would take the time necessary to help. However, when they actually asked for help, the number of people they had to approach was only two or three before they got the help they needed. If you knew people would most likely respond positively to you twice as often as you thought they would, you’d probably have a lot more confidence to ask.Having been a consumer all my life and teaching sales for the past 20 years, I can tell you most salespeople fail to ask for the sale. They might fear being seen as too pushy or believe the propsective customer can sort out all the product features, weigh the benefits against the cost, and make a decision that’s in their best interest.But here’s the problem – as consumers, when we’re making purchases sometimes we’re overwhelmed by all the choices and price points. And the more money we’re about to spend the scarier it can be because we want to make sure we make the best choice. We want to avoid “buyer’s remorse.” A salesperson can alleviate much of that anxiety throughout the sales process but in the end the salesperson still needs to ask for the sale.One way to lessen the fear and increase the odds of hearing “Yes” is to learn up front exactly what the customer is looking for. If the salesperson can meet the customer’s requirements, then simply asking the following should work: “If we can get you A, B and C at a fair price, would you seriously consider buying from us?” Most people will agree to that; then it’s up to the salesperson to show their product or service has all the required features. This is known as “the up-front close” in sales circles.The reason this approach can be so effective is because the principle of consistency comes into play. This principle of influence tells us people generally live up to their word because they feel a little bad about themselves when they don’t. If someone says they’ll strongly consider you, your company or your product/service, then odds are they will if you can deliver what you said you would. Once the salesperson has asked the right questions up front and then clearly shows how their offering meets the requirements it becomes much easier and more comfortable to take the next step and ask for the sale. It’s like dating. Wasn’t it easier to ask for a date when you knew beforehand the other person was interested in you?Here’s my persuasion advice. You don’t have to live with the regret of what might have been. Remember, people are more likely to say “Yes” than you probably think. If you use the up-front close the odds that a customer will say “Yes” are significantly better. So remember – Don’t ask, don’t sell.
Brian Ahearn, CMCT® Chief Influence Officer influencePEOPLE Helping You Learn to Hear “Yes”.Cialdini “Influence” Series! Would you like to learn more about influence from the experts? Check out the Cialdini “Influence” Series featuring Cialdini Method Certified Trainers from around the world.
Drs. David Matsumoto, Humintell’s director, and Hyisung Hwang continue their research into facial expressions of emotion with their latest research on judgments of subtle facial expressions of emotion.