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The Humintell Blog March 8, 2014

The Birth of Facial Expressions

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Courtesy of StockVault

Know why your newborn’s dark eyes resemble your wife’s or his/her charming smile reminds you of your teenage days?

This resemblance is not pre-determined but happens randomly between two copies of every gene for a given trait – one from mom, the other from dad.  Business Standard reports that both copies of a gene are switched on or off as an embryo develops into an adult.

The ‘switching on’ of a gene begins the process of gene expression that ultimately results in the production of a protein.  New research shows that this random phenomenon is far more likely to be found in mature, developed cell types than in their stem cell precursors.  This, in turn, offers an unexpected glimpse of randomness and variability in gene expression.

“This significant amount of flexibility and randomness in gene expression is important for adaptation as a species evolves, but it is unclear how it functions in organisms today,” said professor David Spector at New York-based Cold Spring Harbor Laboratory (CSHL).

Occasionally, a cell will arbitrarily begin to use of one copy of a gene over the other.  The activation of only one member of a gene pair is called ‘monoallelic gene expression’.  To better understand when ‘monoallelic gene expression’ is established, Spector and his team collaborated with researchers from the European Molecular Biology Laboratory.

The team used advanced sequencing technology and analysis tools to globally assess allele usage in two different cell types.  They compared embryonic stem cells which can change or ‘differentiate’ into nearly any type of tissue with cells that had already differentiated into the precursors of neurons.

The team was surprised to find that 8 percent of the monoallelically expressed genes were able to boost their level of expression to compensate for what would otherwise be a shortfall.

“This work raises many important questions like how does the cell know how much of each protein to produce? How much flexibility is there? What is the tipping point toward disease?“ noted Spector.

Filed Under: Nonverbal Behavior

The Influence People Blog March 3, 2014

Don’t Ask, Don’t Sell

One of the biggest reasons salespeople fail to make the sale is simply because they don’t ask for it. It’s easy to tell someone all about your company, product or service. After all, a good salesperson will know about these things backwards and forwards. However, asking for the sale (a.k.a. “closing the sale”) can be scary because of the fear of rejection.Some of the biggest regrets people have are not when they stepped out and failed but when they failed to step out. When we don’t take a chance we’re often haunted by what might have been and ask ourselves, “What if…?”Studies show people who ask for favors often underestimate the number of people who would be willing to help. In fact, they underestimate it by a lot! In one study, when asked how may strangers they’d have to ask to walk them a few blocks to a location they’ve been unable to find on a college campus, most people assumed they’d have to ask seven or more strangers before one person would take the time necessary to help. However, when they actually asked for help, the number of people they had to approach was only two or three before they got the help they needed. If you knew people would most likely respond positively to you twice as often as you thought they would, you’d probably have a lot more confidence to ask.Having been a consumer all my life and teaching sales for the past 20 years, I can tell you most salespeople fail to ask for the sale. They might fear being seen as too pushy or believe the propsective customer can sort out all the product features, weigh the benefits against the cost, and make a decision that’s in their best interest.But here’s the problem – as consumers, when we’re making purchases sometimes we’re overwhelmed by all the choices and price points. And the more money we’re about to spend the scarier it can be because we want to make sure we make the best choice. We want to avoid “buyer’s remorse.” A salesperson can alleviate much of that anxiety throughout the sales process but in the end the salesperson still needs to ask for the sale.One way to lessen the fear and increase the odds of hearing “Yes” is to learn up front exactly what the customer is looking for. If the salesperson can meet the customer’s requirements, then simply asking the following should work: “If we can get you A, B and C at a fair price, would you seriously consider buying from us?” Most people will agree to that; then it’s up to the salesperson to show their product or service has all the required features. This is known as “the up-front close” in sales circles.The reason this approach can be so effective is because the principle of consistency comes into play. This principle of influence tells us people generally live up to their word because they feel a little bad about themselves when they don’t. If someone says they’ll strongly consider you, your company or your product/service, then odds are they will if you can deliver what you said you would. Once the salesperson has asked the right questions up front and then clearly shows how their offering meets the requirements it becomes much easier and more comfortable to take the next step and ask for the sale. It’s like dating. Wasn’t it easier to ask for a date when you knew beforehand the other person was interested in you?Here’s my persuasion advice. You don’t have to live with the regret of what might have been. Remember, people are more likely to say “Yes” than you probably think. If you use the up-front close the odds that a customer will say “Yes” are significantly better. So remember – Don’t ask, don’t sell.Brian Ahearn, CMCT® Chief Influence Officer influencePEOPLE Helping You Learn to Hear “Yes”.Cialdini “Influence” Series! Would you like to learn more about influence from the experts? Check out the Cialdini “Influence” Series featuring Cialdini Method Certified Trainers from around the world. 

Filed Under: Influence, Nonverbal Behavior, Psychology, sales, Science, Training

The Humintell Blog February 24, 2014

Judgments of Subtle Facial Expressions of Emotion

Subtle Image DM siteDrs. David Matsumoto, Humintell’s director, and Hyisung Hwang continue their research into facial expressions of emotion with their latest research on judgments of subtle facial expressions of emotion.

Past Studies:
Previous studies on judgments of facial expressions of emotion have primarily utilized prototypical, high-intensity expressions. These are expressions that involve full-face configurations with contractions of muscles at high-intensity levels with no other muscle innervations.

This study: Subtle Facial Expressions of Emotion
This research examined judgments of subtle facial expressions of emotion, not only low-intensity versions of full-face prototypes, but also variants of those prototypes. It also examined how signal and intensity clarities of the expressions were associated with judgment-agreement levels.

Subtle facial expressions are not a new concept and were originally suggested over 30 years ago in the original version of the Facial Action Coding System Manual (FACS).  FACS is a technique for measuring any facial behavior including but not limited to emotional expressions.  It allows for the identification of each of the functionally independent muscle movements in the face.  There are roughly 40 AUs (action units) that are currently identifiable.

The seven universal facial expressions of emotion all have a listing of the proposed AU configurations for each expression including the proposed variants of each facial expression of emotion. However, there has not been an operational definition for subtle expressions that involve low-intensity and/or few appearance changes in the face.

There are two theories on the existence of subtle expressions:
1.      The first is that they are produced because of learned cultural and/or individual habits that modify the full-face, prototypic configurations.
2.    The second suggests that subtle expressions are produced as the result of a cumulative series of sequential checks in the appraisal process that can produce a wide variety of expressive configurations.

It is important to note that this study’s purpose was not to examine which theory is more accurate on the underlying reasons subtle expressions exist, but to identify which subtle expressions may have signal value as emotions.

The Study’s Findings:  Examination of variant expression obtained significantly greater-than-chance percentage-agreement rates of the intended emotion suggested potentially new facial configurations of subtle emotional expressions.

Low-intensity, full-face prototypical expressions of emotion were judged as the intended emotions at rates significantly greater than chance. A number of the proposed FACS variants were also judged as the intended emotions, as were a number of other proposed variants. Both signal and intensity clarities were individually associated with judgment-agreement rates; when their inter-relationships were taken into account.  However, signal clarity independently predicted agreement rates, but intensity clarity did not. The presence or absence of specific AUs appeared to be more important to agreement rates than their intensity levels, with the exception of the relationship between AU 12 and agreement rates for judgments of joy.

The data provided in this study highlights which expressions and AUs are associated with emotion judgments and thus are the likely candidates to be considered as signals of either modified innate programs or an appraisal process.

The current findings also demonstrate that signal clarity derived from combinations of specific AUs predicts emotion judgment-agreement rates, suggesting that signal clarity be taken into account in theories and studies of the role of context in emotion perception

To read more on Drs. Matsumoto & Hwang’s other research projects  click here.

Filed Under: Nonverbal Behavior

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