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The Social Influence Consulting Group Blog August 4, 2013

Influencing Difficult People

Influencing Difficult People How many of you have to influence difficult people?  Whether it is daily, weekly or every now and again, just the thought of that person has probably seen your nose immediately wrinkle with some level of disgust.

Difficult people are not a problem if we don’t have to interact with them on a personal level such as passing them on the street, sitting in the same train carriage or even sharing an elevator with them.  If we see them being difficult with others we can just dismiss them and move on with our lives.

But, and there is a but, when we have to interact with them, work with them, and more importantly when we have to influence them, difficult people can become major drain on your energy and your physical and psychological resources.

Difficult people tend to relish the interaction, they have boundless energy and always put up a good fight.  If only you could harness their energy for good rather than evil.

In the field of influence we know that it is what you do first that matters most.

If you continue to look upon them as difficult people that is exactly what they will remain.  For some direction here we can look to Irish philosopher and statesman Edmund Burke (1729–1797) who said,

 “He that wrestles with us strengthens our nerves and sharpens our skill.”

So you can either look upon them as a great adversary, someone who is honing your influencing skills and making you better for the interaction or if this is a bridge too far I’ll bring you back to the point above, use their skills for good rather than evil.

For example, those of you who have ridden a horse before will know that it is easier to ride the horse in the direction it is going rather than try and tear its head off in getting it to change direction, especially a direction it doesn’t want to go in.

So embrace your problem child.  Give them a role to review the work of others, to provide quality assurance, just as the Catholic church used the Devil’s Advocate to argue against the canonization of a proposed saint.  Give the problem employee the role of taking a skeptical view, to look for holes in the evidence and argue for correctness, i.e. use their skills for good rather than evil.

Even if you are opposing people who you can’t give this role to, think of their hard questions, lack of willingness to budge from a predetermined position and general difficult nature as a positive.  They are making your case better and more robust by pointing out the potential weaknesses.  Even if the points they make are not weaknesses take solace in the fact that you can adequately deal with that objection and know that your case is becoming even more bulletproof.

By looking upon them as an ally rather than an adversary you will then be able to cooperate with them, praise them for their tough questions and identify the shared goals you have – all the basis for Liking.  In doing so you will change the nature of the relationship, not by heavy handed tactics or actions that lead to tantrums and tears – instead you create a place for a relationship to build when none existed before.

Change the way you think about influencing difficult people and at the very least they will make you smile!

Filed Under: Communication, Influence, Liking, Nonverbal Behavior

The Influence People Blog July 29, 2013

Social Proof in Social Media

Not long ago, as I scanned through my social media sites one morning, I came across a blog post where someone shared six reasons why they decided to give up alcohol. Curiosity got the best of me so I clicked on the link to find out why the author made that choice.
All of his reasons were valid and probably the best choice for him. What caught my attention more than his reasons were the comments that ensued. At the time I read the post, all 15 comments were from people who had also given up alcohol. There wasn’t one person who took the opposing view.
I decided to post a comment about why I choose to drink alcohol. To every point he shared I could make the opposite case as long as the drinking was in moderation. Despite the fact that according to a 2012 Gallup Poll 64% of Americans drink alcohol on occasion, I felt odd posting my comment because I was definitely in the minority.
It shouldn’t have surprised me that despite the fact that two out of three Americans drink, all the readers said they didn’t drink. As I thought about it two reasons came to mind.
The first reason was social proof (aka consensus or peer pressure). This principle of influence tells us the more people do something the more inclined others are to join in. In other words, we get our cues for socially acceptable behavior by looking at how others are behaving in the same situation.
This was a classic case of social proof in action because the more people posted about their experience, the more others felt free to do the same thing.

Filed Under: Influence, peer pressure, Psychology, Science, social medial, social proof

The Social Influence Consulting Group Blog July 28, 2013

How to Influence People

A couple of weeks ago I shared a practical example of a retailer and their signage in an effort to provide you with a refined approached on how to influence people.  Many of you asked for more practical examples, so this week I thought I would share another photo and an opportunity to discuss how to influence people.

Once you have learned the science of influence you become hyper-vigilant to it; i.e. you see it everywhere.  Just like when you decide to buy a new car.  Up until the point you decide to buy the new car you haven’t really seen it anywhere.  But once you make the decision on the make, model, colour, etc, you see it everywhere!  The car was always there you were just too busy to notice it.  So once you have the car in the forefront of your mind – you are now hyper-vigilant to its presence.  Just like Dr Cialdini’s Principles of Persuasion.  Once you know about them you become hyper-vigilant to their presence.

So by way of example, last week I was delivering a corporate workshop in Brisbane and I walked past the below signage on the front of one of the big four banks in Australia.

What elements of persuasion have they used in the signage?
How to influence people

This sign is a simple example of how you influence people!

What do you see?

There are multiple elements so I look forward to your input.

I have given my answers below.  Do you agree?

Filed Under: how to, Influence, Psychology, Science

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