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The Social Influence Consulting Group Blog May 24, 2014

Do you wave?

As you know I took two weeks off and went to the Northern Territory with five mates to chase the illusive Barramundi.  The fishing was good until the wind set in but the company was always first class. 

The drive to our destination was a long one. Three solid days of towing a boat; 3000 kilometres one way!  For those who have driven in the outback of Australia, actually anywhere 100 kilometres or so from the coast, you will have noticed that when you pass an oncoming vehicle the driver and sometimes the passenger will most likely wave.

Having grown up in the country I am accustomed to the wave and its many variations including, the single index finger raise, the two finger raise, raising of all fingers on one hand while still holding the steering wheel with the thumb, the full hand raise, the head nod, the hat tip and every type of combination in between.

Do you wave

I remember first inquiring about the wave well before I was ten.  My father told me it was customary to wave to people on the road.  Therefore I grew up thinking this is what we do.  I came to understand that it creates a bond and a sense of togetherness often in the middle of nowhere, even with people you have never met.  It especially has a great impact when the person waving back was a neighbour or friend.

As a child I loved it when a milk tanker would go by and we would make the universal “pulling of the horn signal” and the driver would sound his horn or when a sugarcane train would pass and we would use the same signal to get the driver of the loco to sound his horn.  Each time resulting in cheers and waves from the kids returning the gesture to the driver.

On my six days of driving to the NT I had time to ponder and test the wave.

RECIPROCITY says that if someone waved at me I should wave back.  If I waved at them they should wave back to me; and mostly they did.

LIKING dictated that when a vehicle with a boat was heading the other way we should wave because of what we have in common; and we always did.

CONSENSUS dragged in the backpackers and I think they just waved because everyone else was doing it. I have no doubt many will go home confused about the strange ritual.

When a truckie with a four trailer road train waved you knew that an AUTHORITY was acknowledging your effort to make way for him and his oversized load.  I saw many drivers who didn’t make an effort to make space for the massive load and in that circumstance the wave was replaced with a physical challenge of seeing how close the truckie could get to their car without actually clipping it (another type of RECIPROCITY).

Even when I was tired I still waved because that is who I am, a person who waves, so CONSISTENCY says I have to keep it up for all drivers; and I did.

SCARCITY was of course ever present and when I waved and did not get an acknowledgement  in return this was met with disparaging comments such as “city slicker” or “I hope you don’t get into trouble buddy”.

But with all good things…

As is the case with all good things and just as I had observed as a child the closer we got back to civilisation and the bigger cities the less people waved.  Even from people who would wave in the county they would not wave in the city.  Why?

My father pointed out to me as a child if you are stuck in the middle of nowhere, broken down and needing assistance, you want to be a member of that community.  You want to know that you are not alone and part of something bigger.  You also know that if you pass someone who needed help, who knows when the next car would be along.  Therefore implied in the wave is a willingness to join a community and jump in and help when needed and I saw numerous examples of where people had stopped to help each other, inspect damaged trailers and vehicles at service stations to give their advice, or where they just stood around to talk about their journey and the hardships they had endured.

This outback bond is a great aspect of our country and I am grateful to be reminded that it exists.

But, and there is a but.

The greatest impact however was when I came back to the city.  Where I don’t need to wave because I have access to the breakdown service and hence no need for the community.  I don’t need to connect with people in front of me with a wave because I have service on my phone and the all the social connection it brings.

My two weeks living off the grid with no phone or internet was quickly shattered with the news of the real world.  Politicians spouting negativity.  Protestors assaulting people.  The general disconnect of the modern world.

Sure you have Facebook, Instagram and everything else but try waving to someone on the street.  Talk to you neighbour or co-worker.  Ask them how their weekend was.  Maybe even stop and help someone you don’t know.

In the field of persuasion we know it is what you do first matters most.  If you wait for someone else to wave to you first you may never get one and that goes for any other type of behaviour change as well.

So give it a go.  Give someone a wave and watch their face light up (probably with confusion but light up all the same).

 

Thanks for allowing me this little journey down memory lane and back again.

A hat-tip, nod and a wave to you!

 

The post Do you wave? appeared first on Social Influence Consulting Group.

Filed Under: General, Influence, Outback, Reciprocity

The Social Influence Consulting Group Blog April 27, 2014

A lesson from Dr Seuss

Sr Seuss On a bet from editor Bennett Cerf, Theodor Seuss Geisel, better known as Dr Seuss, was challenged to write a book using just 50 words.  Not one to shy away from a challenge Dr Seuss used exactly 50 – not more not less.  In that master stroke Dr Seuss won the $50 bet, which Cerf never paid, and the book Green Eggs and Ham went on to become one of the most acclaimed children’s books of all time.

The 50 words, by the way, are: a, am, and, anywhere, are, be, boat, box, car, could, dark, do, eat, eggs, fox, goat, good, green, ham, here, house, I, if, in, let, like, may, me, mouse, not, on, or, rain, Sam, say, see, so, thank, that, the, them, there, they, train, tree, try, will, with, would, you.

But what has Green Eggs and Ham got to do with influence?

Marcus Tullius Cicero, philosopher and statesman said,

“If I had more time, I would have written a shorter letter.”

Often we sit down and type an email because it’s faster.  But is it really?

We type, edit, reedit and often times it becomes a work of art.  One you are proud of, confident you have covered all of the necessary points.  But it doesn’t have the impact you had hoped.  Why not?  Are the recipients daft!  Can’t they see how well crafted this email is.  The blood sweat and tears you have poured into it, just to make it perfect.

Or you take weeks creating the perfect presentation for a pitch, briefing or proposal.  You focus on the technical aspects, provide the best graphics and on presentation day – it falls flat!  WHAT?????

In short, you are over cooking it.

Too often we forget to ask ourselves the most important question first.

Who is my target of influence?  

Then we need to ask

What do they know?

What don’t they know?

What do they need to know?

So coming back to Dr Seuss.  Writing simply is not as easy as it sounds but the impact is dramatic when done well.

The same can be said for presentations.

Focus on the target of influence and remember it is the small things that can make a big difference.

Ask questions and listen to the answers.  Align your presentation to the commitments the target of influence has previously made.  Show them what people like them are doing.  Show them you have shared goals with them and want to cooperate because you like them.  Give the gift of your knowledge and expertise but don’t over do it; the gift of listening and being truly present may just be the critical difference.  Don’t beg and show them what they stand to lose especially if they do nothing.

In short; keep it simple but focused.  Choose the appropriate method of delivery and keep it simple.

Dr Seuss only used 50 words and yes Sam-I-am got his unnamed co-star to try green eggs and ham but it is not a simple text to read.

Sometimes the best email is a phone call, the best presentation is a conversation, the best persuasive text is not more than a couple of well thought out and well delivered lines.

I am often guilty of overcooking it and one line that I remember and practice daily is

“Get it down and then get it great”

This line is not mine.  It belongs to Paul Jones, copywriter and Persuasive Writing guru at Magneto Communications.  Paul runs a number of Persuasive Writing courses and would encourage you to look him up.

If you have some examples of where you have overcooked it don’t be scared to share and let me know what you have learned as a result.

Any yes I could have summarized this entire post by saying “Keep it Simple” but that is not something Dr Seuss would say now is it!

The post A lesson from Dr Seuss appeared first on Social Influence Consulting Group.

Filed Under: General, Influence, Keep it simple, Nonverbal Behavior

The Social Influence Consulting Group Blog February 15, 2014

3 Greatest TED Talks To Persuade

A little while ago I was asked what are the Greatest TED Talks people should watch if they want to become more persuasive.  If you don’t know TED is non-profit organisation devoted to amplifying electrifying ideas from the domains of technology, entertainment and design (TED) and provide the TED and TEDx conferences and publish their talks for free to inspire change. The three TED talks I have selected to share are simply in my humble opinion three of the Greatest TED Talks that have impacted my thinking and how I go about persuading others.

First is Seth Godin and his talk on How to Get Your Ideas to Spread.

Next is Simon Sinek and his hit talk – How Great Leaders Inspire Action – Start With Why.

Finally Rory Sutherland and his talk Life Lessons From An Man

 

 

 

What are the Greatest TED talks you have watched that have impacted on your ability to influence others.

 

 

The post 3 Greatest TED Talks To Persuade appeared first on Social Influence Consulting Group.

Filed Under: General, Influence, nudge, Perception, POP Workshop, Rory Sutherland, Seth Godin, Simon SInek, Sway, TED talk

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