An Aggregator for Blogs About Social Engineering and Related Fields
Why do we keep secrets and how can it affect us?
The video below from WSJ talks about new research that purports 95% of us are keeping something about ourselves from those we love.
“If we ruminate on a secret it is going to make us ill. [we’ll] have a lower physical and mental well being.“
What’s one of your secrets? Share it with the Humintell Community
As of January 2014 Affectiva, a facial expression analysis firm renewed its multi-million, multi-year agreement with Millward Brown. Millward Brown will use Affectiva’s technology in their automated facial coding software that they implement for their Link Clients, which allows them to validate the performance of their advertising and identify strengths and weaknesses.
Graham Page, head of Millward Brown’s consumer neuroscience practice, said: “The challenge with neuromarketing to date is that it has not been able to operate at the scale and price point that are necessary in the day-to-day market research world. By including facial coding with Link we’re able to make neuromarketing scalable for the first time.”
In a recent blog we touched on the new path advertising is taking to read a person’s emotions, and Brown is using Affectiva’s technology to stay ahead of the competition. With this agreement, Affectiva said that its Affdex automated facial coding “will be standardised in all ad copy analysis” for Millward Brown’s Link test clients.
that can make it possible for technology to read a person’s emotions. – See more at: http://www.humintell.com/2014/01/advertising-that-knows-how-you-feel/#sthash.fgdcZ6Wa.dpuf
that can make it possible for technology to read a person’s emotions. – See more at: http://www.humintell.com/2014/01/advertising-that-knows-how-you-feel/#sthash.fgdcZ6Wa.dpuf
How does this technology work?
that can make it possible for technology to read a person’s emotions. – See more at: http://www.humintell.com/2014/01/advertising-that-knows-how-you-feel/#sthash.fgdcZ6Wa.dpuf
that can make it possible for technology to read a person’s emotions. – See more at: http://www.humintell.com/2014/01/advertising-that-knows-how-you-feel/#sthash.fgdcZ6Wa.dpuf
Affdex uses webcams to record and analyse a person’s emotional state while they are viewing ad content. Millward Brown and Affectiva first partnered in 2012. Millward Brown said it conducted more than 3,000 facial coding studies last year, compared to less than 400 the year before.
“It’s been interesting to see that measuring people’s facial expressions in response to an ad seems to be able to capture subtle negative responses that are not necessarily reported elsewhere in Link but which end up being really important to the ad’s success in-market,” commented Page.
In the interview below by DeCodeur du Non-Verbal on analyzing nonverbal behaviors, Dr. Matsumoto was asked by French body language consultant Romain Collignon, about how he got started in analyzing nonverbal behaviors and expressions of emotion. See Dr. Matsumoto’s response below.
“As an undergraduate, I was initially interested in how children (ages 3-5) could understand their parents’ emotional states even though they could not understand their words. Therefore I decided to delve into this and do a research a project on how preschoolers can understand emotions expressed in para linguistic cues and not words.“ This is what started Dr. Matsumoto’s path into the research of Cross-Cultural Communication and Nonverbal Behaviors.
Upon a trip to Japan for Judo training, Dr. Matsumoto ended up collecting additional data on nonverbal cues and when he returned was able to do a cross-culture study on judgments of nonverbal behavior, which he then pursued in graduate school at UC Berkeley and continues to conduct research in today.
“There are some professions where it is very useful to learn about microexpressions because one wants to gain an edge in understanding how a person is actually feeling. In those professions learning microexpresssions is useful.“
Click here to view the embedded video.
To Listen to the Entire Interview click Here.