Social Engineering Blogs

An Aggregator for Blogs About Social Engineering and Related Fields

Perceptions of Beauty: Dove Commercial

This video has been making its rounds on Facebook and Twitter.  It was published on Apr 14, 2013 on YouTube and has over 7.5 million hits.

Interesting and startling fact:  Only 4% of women around the world consider themselves beautiful.

Dove, a self proclaimed entity that is committed to creating a world where beauty is a source of confidence, not anxiety, decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Click here to view the embedded video.

Let us know what you thought of this commercial.  Would you like to see more companies making commercials like this?

Cultural Adaptation & Global Dexterity

© Diane Cramer | Dreamstime Stock Photos

Cross-Cultural Adaptation has become a hot topic in this global business world.  From the Internet, Skype and overseas travel,  it is important to be able to adapt and communicate with a variety of varying cultures.

Andy Molinsky, who is an associate professor at Brandeis University’s International Business School and author, has broached the topic of global dexterity.

Forbes  comments on Molinsky’s topic and how important it is to not only be able to work in a global economy but be able to work well in a culturally infused workforce.

“People doing  work in today’s global economy must be capable of moving smoothly and seamlessly across cultures. That’s true for simple cases of etiquette, like learning how and when to bow or shake hands, but it’s especially critical when performing core professional tasks such as giving or receiving performance feedback, pitching an idea to your boss, getting heard at a meeting, networking, or motivating others. These are situations that make or break your ability to be an effective global manager and leader.”

So how does one try to adapt to a different culture?  The key is to Really learn the culture really well.  This means more than just reading a book or two on the people/country you are working with.

One of the most challenging aspects of varying cultures is the differences between that culture and your own. That is the behaviors you need to learn are different from what your used to and might even require that you act in a way that conflicts with your intuition.

An example, from the article:   A Korean employee in the US having to learn how to deliver constructive feedback to an American boss, when in Korea, you would never interact with a boss in that manner.

Molinsky points out that it’s not just knowledge that’s important its the ability to take what you know and put it into action.

Humintell has a Great Cultural Adaptation Tool that improves a person’s global skill set and teaches them how to interact more effectively with people from different cultures and achieve their goals !

Purchase IntelliCulture and interact more effectively with people from different cultures to achieve your goals