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The Truth About Deception Blog February 1, 2015

For your own safety, keep the Machiavellians away

People with Machiavellian personality traits, also known as one of the dark personality traits, are extremely cynical and like to exploit others. While they can be charming, they are definitely not the type of person you want to be intimately involved with.

New research examines how Machiavellians approach sex. Overall the picture is bleak. Machiavellians use sex not as a way to foster intimacy, love and affection. But, they are more likely to use sex as a means for achieving their own personal goals such as revenge, increasing their status, gaining resources, or simply as a physical release, just to name a few.

And it should come as no surprise that Machiavellians are also more likely to engage in sexual lies and are prone to infidelity.

Source: Brewer, G., & Abell, L. (2015). Machiavellianism and sexual behavior: Motivations, deception and infidelity. Personality and Individual Differences, 74, 186-191.

Filed Under: Deception, Infidelity

Changing Minds Blog January 31, 2015

Choice blindness and the taste test

When you choose something, you may not remember what exactly you chose. Read on…

Filed Under: Uncategorized

peopletriggersblog January 30, 2015

Marketing Psychology: Price Framing

Price framing is one of those topics that everyone seems to have heard of, but every person you ask will give you a different definition of what it is and how it works. Yet if you’re managing a web store with thousands of products, for example, understanding how to present prices and products in the […]

Filed Under: Behavior Change, Loss aversion, price framing, pricing, Psychology, Richard Thaler

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