Social Engineering Blogs

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The Humintell Blog May 10, 2012

Mood Matters: Marketing to Our Basic Emotions

We all know that our frame of mind, or mood if you prefer, greatly influences our behavior.  What is one of the best indicators to how we feel? Our facial expressions.

Marketing departments are now able to capitalize on that more than ever due to the fast pace and growth of technology.

Human’s basic emotions regulate the things we do, what we buy and even what we are willing to tolerate (e.g. pay rate, product prices etc).

CNET/Reviews comments on the future of marketing and car building.   Toyota is beginning production on a mood facial recognition tracking system that they will place in the dashboard of their vehicles. This system will customize the electronics of the vehicle to the drivers specifications. 

What does this mean on the practical applications side of this technology?

Well, if your car thinks you might be angry or sad, the system will increase the alert time it gives you.  Thus giving you more time to react to a possible collision.

The possible down side to this, is simply that Big Brother is watching.  The technology could be integrated with other vehicle electronics systems to block phone calls or limit speed if it senses that the driver is under stress.

The question for consumers and the public in general is,  is safety more important than freedom?  Also, how much safety is really necessary before our freedom is compromised?

Toyota is not the only car maker capitalizing on such technology. Audi has a similar type of system in the works.  Other industries are also implementing emotion recognition in an effort to improve their products and marketing.

Samsung has recently applied for an emotional recognition patent.

According to Phys.org the South Korean conglomerate’s patent is on a device that will be able to tell a users emotions based on their facial expressions or action units (AUS).   AUS ‘are components of a facial action coding system which was specially programmed to reference the contractions of facial muscles.

Filed Under: General, Nonverbal Behavior, Science

The Humintell Blog May 6, 2012

Facial Expressions of Emotion: MythBuster Style

 This blog is perfect for the novice new to our products & blog as well as a great refresher for our loyal blog readers!  Click on all of the links to find out info or refresh your knowledge on research and micro facial expressions.

A recent MythBuster episode focused on the 7 basic facial expressions of emotion by revealing only the eyes and had a battle between the sexes.

Science has proven that there are 7 basic emotions that are universal across all people of all cultures.

They are: Anger, Contempt, Fear, Sadness, Surprise, Disgust, and Happiness

Research has documented that all people – regardless of race, culture, ethnicity, age, gender or religion – express these emotions in the face in exactly the same ways.

When reading body language, knowing how to detect micro facial expressions is very beneficial especially when trying to delineate the veracity of a person’s words in combination with their body language.

How does one delineate between these basic facial expressions of emotion?

There are a few things to take into account and if you are very well versed in detecting facial expressions, especially micro facial expressions, and then you can detect all of these at once or individually:

eyebrow movement
lip/ jaw pursing/tightening
eye lid movement (lifted up or down)
bridge of the nose movement

Many professionals use the FACS coding system to determine the specific muscles that are moving with each facial expression of emotion. The system has corresponding AUs (action units) to label each muscle that moves, along with it’s intensity.

The short MythBusters video below shows how difficult it can be to determine what facial expression delineates what emotion especially when viewing ONLY the eyes.

The task becomes even more difficult when these expressions are flashing on and off the face in fractions of a second such as in real world interactions.

Perhaps the participants in the show would have done better if they had taken our microexpression or subtle expression training…

Filed Under: Nonverbal Behavior, Science

The Humintell Blog April 30, 2012

People Watching: A Guide to Detecting Deceit and Evaluating Honesty Part 2

By guest blogger Craig Baxter. 

Craig-James Baxter is the founder & owner of Understanding Body Language. Liars, Cheats and Happy Feet, and has achieved the highest grade possible (A+) in his non verbal communication final and furthermore, is now a master trainer in reading advanced micro expressions with Elite Humintell training. Find out more about him at this website, or at the links at the end of this post.

With so many pitfalls, how do you detect deceit?

Research has indicated that a higher pitch of voice, a slower speech rate, fake smiles (microexpressions), persuasive head movements, immediacy (none immediate answers) and a lack of plausibility are reliable signs of deceit, so long as they appear in a cluster, not singularly.

But be aware, there is no clue akin to Pinocchio’s nose in detecting deceit. However, for more accuracy, the lie spotter should focus their attention on the words of the liars, as these are the carriers of deceit. In my opinion, analysing the statements of the liar is more effective than looking for non-verbal signs of deceit, due to the analyser either having an incorrect belief about what behaviour the ‘typical’ liar shows, or being unable to interoperate the non-verbal behaviour that is on show, thus rendering an innocent person guilty.

The global view about liars is that they look away from you (avert their gaze) when they are lying. This is a false belief, which can be backed up with 40 years of research. What you will often find is that liar’s will often consciously engage in greater eye contact, because it is commonly (but mistakenly) believed that direct eye contact is a sign of truthfulness. Some eye gaze behaviour is well rehearsed, such as when women use their gaze to attract males and persuade them into taking a course of action they might not otherwise have taken.

Another reason is that eye gaze is related to many factors that have nothing to do with deception. People make less eye contact when they are embarrassed and make more eye contact when dealing with people of high status than low status. Additionally, people avoid eye contact with others who sit too close to us, and, as mentioned, women use eye gaze to emotionally manipulate. (Vrij, 2008) For these reasons, no relationship exists between eye gaze and deception.

One issue arises when you think about the physiological aspect of telling a high stakes lie, one in which the punishment for deceit is severe to the individual. Studies have shown that heavy cognitive load (deep thinking) lowers behavioural animation. (Vrij, 2008) So for example, someone’s blinking rate might decrease when they are trying to think of a convincing (yet deceptive) answer to your question.

However, their blinking rate might dramatically increase straight after their answer because: A. The liar doesn’t know what the target knows, and they might have solid (truthful) evidence that contradicts their story. B. The liar becomes increasingly anxious that the target is actually adept in lie catching.

The fear of getting caught out will increase autonomic stress in the body (increases in breathing rate, blood pressure, heart rate) which will manifest themselves as an increase of movements due to an increase blood demand to the brain & working muscles. So you have a problem. Cognitive load decreases movements, but one of the emotional responses to fear is to increase movement (apart from the flash freeze limbic response).

So here is a technique you can use if you suspect someone is not being honest with you.

The objective here is to ask a question that does not accuse the person of anything, but alludes to that person’s possible behavior. The key is to phrase a question that sounds perfectly innocent to an innocent person, but like an accusation to the guilty.

I hope the following sheds some light on the difficult yet fascinating world of detecting dishonesty and evaluating credibility.

You can learn more about Craig by visiting his Facebook page, watching his video analysis on his YouTube Page and byfollowing him on twitter

Filed Under: Hot Spots, Nonverbal Behavior, Science

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