Social Engineering Blogs

An Aggregator for Blogs About Social Engineering and Related Fields

The Challenges of Cross Cultural Communication

You may be great about reading some people, but there are still a lot of people whose distinct outlook and culture may elude you.

One of the most important parts of learning how to read people is accepting that this process varies considerably across different cultures, despite the presence of universal basic emotions. In a recent study, Humintell’s Drs. David Matsumoto and Hyisung Hwang seek to investigate the main methodological barriers that confront those of us who want to learn to accurately read the facial expressions of those outside our own culture.

Hopefully, by better understanding these challenges future research can be effectively guided to help all of us fine tune our emotional recognition skills. But how do you as a follower of this blog gain anything from this? Try keeping these points in mind as you read future articles or peruse previous blogs and see if any of these hold for the research that we have reported. Not only will this make all of us a better scholar, but it will enrich your own abilities to read people.

The first of these methodological critiques is the way in which actual experiments are conducted. While Matsumoto and Hwang applaud the efforts of researchers to point out similarities and differences between those of various cultures, they caution us against jumping to any conclusions about the source of any differences.

Many differences, they point out, are just the result of the specific group selected and need not be reflective of an entire culture. This may be especially true in culturally diverse nations or regions where people who live just down the street approach the world from different cultural or social backgrounds.

Their second point is similar in focusing on the potentially biased nature of sampling, i.e. who is brought into the study. Often these experiments are conducted on international students at a university, where they are taken as representative of their home culture. Certainly, this can be seen as flawed as these participants may not be reflective of that culture, either due to a similar flaw as in the last critique or because of their more specific nature as an international student.

In a third argument, Matsumoto and Hwang make a point relevant to all aspects of emotional recognition, namely that many facial expressions also closely resemble other purposeful nonverbal behavior. For instance, raised eyebrows may be a sign of surprise, or it may be a gesture indicating greeting. This problem is even more relevant to cross cultural communication where gestures vary drastically between groups and may not be known to the researcher.

Finally, they question the traditionally bounded nature of many of the questions asked. We may want to test what factors lead to successful emotional recognition, but what exactly does recognition consist of? In doing research, this has to get simplified in order to test it, but especially with complex cross cultural considerations, this simplification may obscure the very real complexities.

This last point is especially salient when conducting advanced statistical analyses. While these are certainly useful, Matsumoto and Hwang also caution that it may be best to ask participants more open-ended questions.

Many of these points reflect broader methodological problems in other fields of social science, and they are not easy to wrestle with. However, they are important to keep in mind both for researchers and people like yourself that are just trying to learn about these fascinating topics.

We definitely recommend that you use these to review other research an, in the meantime, check out some of our official resources on cross-cultural communication! Maybe you’ll develop your own method-based critiques.

The Contagious Smile

Many of us often feel that smiling can be irresistibly contagious, but is this actually true?

In fact, a recent study published in Trends in Cognitive Sciences adds to a growing body of evidence that indicates that other people’s expressions really can have a tangible impact on our mood. The study authors, Dr. Paula Niedenthal and Adrienne Wood, found that we instinctively mimic other people’s faces, triggering the associated expressions.

This serves as a way for people to learn to empathize and to better read others by literally trying on their facial expressions. Amazingly this process can happen in only a few hundred milliseconds.

As Dr. Niedenthal said, “You reflect on your emotional feelings and then you generate some sort of recognition judgment, and the most important thing that results is that you take the appropriate action–you approach the person or you avoid the person.”

While they did not report exactly how this works in our brain, their results are reminiscent of previous research on the use of mirror neurons. Mirror neurons are brain cells that are triggered, when we see other people’s actions. This can include facial expressions and many neurologists see mirror neurons as the key to explaining how we experience empathy.

However, the authors mentioned that this critical skill is not accessible to everyone, including those who have social disorders or challenges presenting facial expressions. Dr. Niedenthal pointed out that “There are some symptoms in autism where lack of facial mimicry may in part be due to suppression of eye contact.”

This is an exciting connection, given recent research that has shown that an autistic individual often struggles to empathize due to the inability to recognize faces and emotions. If an autistic individual has trouble even recognizing another person’s facial expression, it is that much more difficult to mimic it and thus empathize.

Similarly, Humintell has previously worked to draw attention to those who live with Moebius Syndrome. Those with this condition experience a form of facial paralysis that makes it impossible to display facial expressions. This causes challenges relating interpersonally as the lack of expression makes emotional communication challenging.

Presumably, from Dr. Niedenthal and Dr. Wood’s research, this also prevents effective facial mimicry for both the person with Moebius Syndrome and their interlocutor.

Thankfully, as we have discussed, reading facial expressions is not merely an innate ability on which we cannot improve. Instead, we can learn to better recognize people’s expressions and emotions.

That is exactly what Humintell is here for! If you want to better learn this skill, check out our workshops and training programs.

Smelling Feelings?

If something smells awful, it’s because it’s disgusting, right? Maybe, but the truth is a little bit more complicated.

A recent study found that our immediate olfactory reactions to stimuli are heavily influenced by the emotional reactions of other people. This suggests that when we smell something bad, we may be picking up on people’s emotions just as much as the scent of the object. Such a conclusion would fit with previous studies which found a strong relationship between our senses and our emotions.

A team of researchers out of the Ruhr-University Bochum in Germany, examined whether exposure to happy and disgusted faces would affect participants’ reactions to various odors. Participants were shown images of either happy, disgusted, or neutral faces before being exposed to various scents.

Perhaps surprisingly, the participants reacted significantly differently depending on which expression they were exposed to. They rated scents more positively after seeing happy faces, while rating them more negatively after seeing disgusted ones. This held over the majority of scents, despite the odors varying drastically from caramel to human sweat. Only when exposed to the smell of feces did emotion fail to have an impact.

When combining these results with fMRI brain scans, the researchers were even able to identify the section of the brain responsible. They highlighted the role of the piriform cortex, in conditioning our response to a scent, even before we actually smell it.

These results may seem shocking. Don’t our senses simply tell us how the world is around us? Our very empirical skills seem challenged if our sense of smell has more to do with expectation than reality!

However, previous research into other senses has repeatedly found that emotions can influence our sensations, whereas sensations can similarly impact our emotions!

One 2011 study found that tired or overburdened participants actually perceived hills as steeper than those who were energetic or unencumbered. Similarly, happy participants considered their food as actually tasting better than sad ones, while fearful individuals ranked noises as louder and cliffs as higher. In each case, the emotions seemed to profoundly shape perceptions.

This relationship between emotions and sensations works the other direction too: many sensations can trigger certain emotions.

For example, our repeated exposures to certain scents can condition us to react in specific ways. This holds when ardent coffee drinkers immediately feel energetic and upbeat when exposed to the smell of coffee. This can happen even before a drop touches their lips.

After we repeatedly experience pleasure and energy from consuming coffee, our brains become accustomed to associating those feelings with the beverage and are then triggered by the smell, taste, or even sight of it! In a similar, though less uplifting fashion, the mere smell of fire can trigger a fear response in many people, even if they are perfectly safe.

For more information on the relationship between emotion and perception, check out our past blogs here and here!