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The Social Influence Consulting Group Blog April 21, 2014

Default to YES!

This week I want to share a little trick I use to give my influence skills a jolt.  I walk up to my library of books (yes I am a hardcopy book person and I have a small but focused library) and I just pick a book.  I then turn to a page and review the notes I made either on my first or subsequent reading of the text.

I really find it helpful if I am facing a new problem, feeling a little flat or just looking for inspiration.  Sometimes I will do on my way into the office in the morning or on my way out in the evening “just because”.

That is why I am a hardcopy book person.  I write in the books.  I share them with others and ask them to write in them, all the time value adding to the author’s original insights.

default to yes Recently I was really under the pump.  I needed a positive influence hit so I reached for Guy Kawasaki’s influence inspired text Enchantment.  It’s a great book and one that always helps me turn back toward the positive… and this day was no different.

I turned to page 24 in the 2011 text and the heading that I circled multiple times was

“Default to Yes”.

Under this heading Kawasaki says you need to adopt a yes attitude.

“This means your default response to people’s request is yes”.

Kawasaki goes on to say it isn’t a risky practice because at the start of a relationship most requests are small, simple and easy.

Another line I had underlined was “A yes buys you time, enables you to see more options, and builds rapport.”

As we know from the Principles of Persuasion Workshop, Sleuths of Influence continually invest in others so this is a great approach to trigger Reciprocity but also Liking because of the cooperation factor.

The next section of the book really got my attention and it is this idea I wanted to share…

“By contrast, a no response stops everything.  There’s no place to go, nothing to build on, and no further options are available.  You will never know what may have come out of a relationship if you don’t let it begin.  At least, think “not yet” instead of no”.

In Australia this week we have a 3 day working week, sandwiched between Easter Monday and ANZAC day.  So here’s your influence challenge.  This week, for just three days adopt a default attitude toward yes and away from no and see what happens.

People will be under the pump, deadlines are tight, and worker numbers will be down due to those who have maximized the return on 3 days annual leave.  Therefore this is a great time to default to yes and build some relationship points with others.

Give it a try.  When people send you emails, call you or walk into your office, start with a default to yes attitude.

Kawasaki says,

Take my word for it: More people will like if you believe people are good until proven bad

Let me know how you go!

The post Default to YES! appeared first on Social Influence Consulting Group.

Filed Under: Default to yes, Influence, Liking, Reciprocity

The Influence People Blog April 7, 2014

Influencers from Around the World – Hardwired Humans

This month our Influencers from Around the World guest post comes from Anthony McLean, Australia’s one and only Cialdini Method Certified Trainer (CMCT®). We owe Anthony special thanks for taking time to share with us because his busy schedule last month included a trip to the States to meet with Dr. Cialdini. I know you’ll enjoy what Anthony has to share.Brian Ahearn, CMCT® Chief Influence Officer influencePEOPLE Helping You Learn to Hear “Yes”.Hardwired HumansWhy would a Global Healthcare company like Philips undertake a change management program in a zoo? The answer is they were following research revealed in Andrew O’Keefe’s book Hardwired Humans.In Australia/New Zealand, Philips had undergone four change programs in as many years preceding the unexpected global change program announced in 2009. Managing director Harry van Dyk and HR director Jo Hilyard admitted the company was suffering from “change fatigue” and a vastly different approach was required to that used previously.What happened next was a little unexpected for many. Philips took 30 of its leaders to Taronga Zoo in Sydney for a workshop that introduced them to the role basic human instincts play in the workplace. The workshop looked at nine hardwired instincts of humans and the leadership implications including the management of change. In one part of the program the leaders were addressed by The Jane Goodall Institute and its chimpanzee program to demonstrate the social and hierarchical structure off chimpanzees and the implications this has for modern business. Unexpectedly for the participants they discovered the comparisons between chimp and human social structures were numerous and provided a whole new perspective on resolving workplace challenges. One of the key insights was that the conventional wisdom that claims people resist change is wrong. We learned that humans, rather than being resistant to change, are actually hardwired to avoid loss. Upon hearing about a change people instantly screen their environment for the risk of loss. If we detect loss, we resist the change. If we detect gain, we support the change. If we are unsure about the impact of the change (and this is the big swinger), then we assume loss. This means that for organizational change we often have people unnecessarily erring toward loss and resistance, merely because people were unable to make sense of the impact of the change for them at the moment they first learned of it. (HR Monthly, March 2011, p30)The Persuasion ImplicationsThe implications for persuaders are clear. Through scarcity, we know that loss framing is more persuasive than focusing on the benefits of a thing. The final part of the above quote is very important because it highlights that under conditions in which the risk cannot be assessed the subject will assume loss if they have no other means to assess the risk.You may say great, scarcity is at play without you having to do anything to get people to take action. In reality the targets of influence, under this assumed loss, will employ coping mechanisms and strategies to protect themselves from that loss rather than take healthy proactive workplace behaviours.For example, in a change management project if the targets of influence assume loss because they have no other basis to assess the risk, they will then react against the project, at times for no other reason than they associate loss (i.e., of position, status, pay, etc.) with the project itself.Anyone who has managed a change project will tell you the reluctance at times seems unnecessary and ill informed; now you understand that it is a hardwired response to the subjects’ inability to assess risk, so they assume loss and react accordingly.Steps to Counter Perceived LossIf we know that people scan for loss in any situation before moving forward, it makes sense to manage this situation and brief the relevant staff fully on managing the default towards loss and reacting against the situation unnecessarily. By providing this briefing it is more likely to trigger reciprocity because you as the change agent have given them the information they require to assess the risk for themselves. Potentially it may even increase liking if you are then required to work together and you have already opened up the channel for cooperation. The warning however is, that left unattended to the development of a loss aversion mindset, this reaction may cause the audience to take a stand and trigger consistency, towards the negative and this could be all the momentum that is required to drive consensus in the wrong direction.So ask yourself these questions: 1. What risk is involved in your project, service or request? 2. Is it real or perceived?If the targets of influence are unable to assess the personal risk of loss for themselves (i.e., the risk is not clear or able to be easily understood), they will most likely assume loss and react against you and your project, service or request.Brief the targets of influence appropriately so they can adequately assess the risk from an informed position and give yourself every chance of success rather than having to start the influence process on the back foot. It may also be prudent to lobby support from others who already understand the project and during the briefing ask them to discuss the implications for their business area and support for the change. This simple step uses consensus to show others are already moving in the direction of the project not away from it and as we know when we are unsure of what we should do we look to the behaviour of others like us to guide our decisions.Cheers!Anthony McLean, CMCT® Sources: From A to Zoo, HR Monthly March 2011 p28-30O’Keefe, A (2011) Hardwired Humans Roundtable Press.

Filed Under: Influence, Leadership, Liking, Reciprocity, Scarcity

The Social Influence Consulting Group Blog March 30, 2014

The Gift

I have never found a man so generous and hospitable that he would not receive a present, nor one so liberal with his money that he would dislike a reward if he could get one.  

Friends should rejoice each others’ hearts with gifts of weapons and raiment, that is clear from one’s own experience.

That friendship lasts longest—if there is a chance of its being a success—in which friends both give and receive gifts.

A man ought to be a friend to his friend and repay gift with gift…

Generous and bold men have the best time in life and never foster troubles. But the coward is apprehensive of everything and a miser is always groaning over his gifts.

(Havamal, vv. 39, 41-2, 44-6, 48 and 145, from the translation by D. E. Martin Clarke in The Havamal, with Selections from other Poems in the Edda, Cambridge, 1923.)

the gift In many civilizations, business and social exchanges, are started and settled by the giving and receiving gifts.  Marcel Mauss postulated in his classic work The Gift (1924) that various cultures practice reciprocal gift giving and by the act of giving an initial gift an obligation is triggered in the receiver in that they are obligated to repay the debt to the gift giver.

Mauss believed that the gift carried the identity of the giver.  Therefore when the recipient receives the gift they also receive a small part of the identity of the giver.

Just like the double handed giving of a business card in some Asian cultures.  The gift given is that of access to the giver.  You now have their personal details.  Don’t put their card in your pocket and sit down.  Treat  that card with the respect it was given…and therefore should be received.

In The Gift Mauss explores many cultures including the gift giving of the Maori. The Maori believed giving was not only attached to the individual but also to the clan and the land.  The gift was important as it was a vehicle for their mana or the magical, religious and spiritual power of the individual, clan and the land.

The law of gift giving was governed by the hau or the “the spirit of the gift”.  The hau required the gift to be returned to its owner and if the obligation of giving was not observed then the recipient could lose their mana meaning they could lose their spiritual source of authority, wealth, or even become ill or perhaps die.

Just like the Maori, gifts all over the world are a critical tool for creating strong social bonds between individuals, groups and communities.

In The Gift Mauss outlined three obligations:

Giving: the first step in building social relationships.
Receiving: accepting the social bond.
Reciprocating: demonstrating social integrity.

Therefore as Dr Cialdini says,

“In every society, there is an obligation to give, to receive, and to repay”

IMPLICATION FOR YOU

Next time you give, receive or repay a gift.  Think about the power of the gift and all it entails.

The post The Gift appeared first on Social Influence Consulting Group.

Filed Under: Influence, Reciprocity

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