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The Social Influence Consulting Group Blog April 21, 2014

Default to YES!

This week I want to share a little trick I use to give my influence skills a jolt.  I walk up to my library of books (yes I am a hardcopy book person and I have a small but focused library) and I just pick a book.  I then turn to a page and review the notes I made either on my first or subsequent reading of the text.

I really find it helpful if I am facing a new problem, feeling a little flat or just looking for inspiration.  Sometimes I will do on my way into the office in the morning or on my way out in the evening “just because”.

That is why I am a hardcopy book person.  I write in the books.  I share them with others and ask them to write in them, all the time value adding to the author’s original insights.

default to yes Recently I was really under the pump.  I needed a positive influence hit so I reached for Guy Kawasaki’s influence inspired text Enchantment.  It’s a great book and one that always helps me turn back toward the positive… and this day was no different.

I turned to page 24 in the 2011 text and the heading that I circled multiple times was

“Default to Yes”.

Under this heading Kawasaki says you need to adopt a yes attitude.

“This means your default response to people’s request is yes”.

Kawasaki goes on to say it isn’t a risky practice because at the start of a relationship most requests are small, simple and easy.

Another line I had underlined was “A yes buys you time, enables you to see more options, and builds rapport.”

As we know from the Principles of Persuasion Workshop, Sleuths of Influence continually invest in others so this is a great approach to trigger Reciprocity but also Liking because of the cooperation factor.

The next section of the book really got my attention and it is this idea I wanted to share…

“By contrast, a no response stops everything.  There’s no place to go, nothing to build on, and no further options are available.  You will never know what may have come out of a relationship if you don’t let it begin.  At least, think “not yet” instead of no”.

In Australia this week we have a 3 day working week, sandwiched between Easter Monday and ANZAC day.  So here’s your influence challenge.  This week, for just three days adopt a default attitude toward yes and away from no and see what happens.

People will be under the pump, deadlines are tight, and worker numbers will be down due to those who have maximized the return on 3 days annual leave.  Therefore this is a great time to default to yes and build some relationship points with others.

Give it a try.  When people send you emails, call you or walk into your office, start with a default to yes attitude.

Kawasaki says,

Take my word for it: More people will like if you believe people are good until proven bad

Let me know how you go!

The post Default to YES! appeared first on Social Influence Consulting Group.

Filed Under: Default to yes, Influence, Liking, Reciprocity

The Social Influence Consulting Group Blog April 13, 2014

Clever Contrast

We know that the Contrast Phenomenon says you can change the way people experience anything by what they experience first.  In this advertisement Adidas takes an unusual approach to advertising their product.  Effective and simple.

Whenever using Contrast always ask yourself the question:

Compared to what?

In this advertisement you find yourself thinking of the fitness, stamina and endurance of the athlete.  Only once you have that firmly in your mind does Adidas surpass it by adding 50 pounds to the challenge.  In this instance you are comparing the elite athlete to an even more robust and higher performing individual – the camera man!  Absolute persuasive gold.

Nike is great if you are comparing it just to other running shoes.  Adidas is superior performance.

On my recent visit to the US Dr Gregory Neidert said “Contrast is the black matter that holds everything else together” and I absolutely agree.  If you can get your head around Contrast you will have struck persuasive gold!

As I have shared before here is another simple example of how James Cook University uses Contrast by first anchoring you to Cambridge and Yale and then blowing you away with the fact it surpasses them in the field of ecology!  Here is the text:

Cambridge and Yale universities are global research powerhouses.

In the 2012 Academic Ranking of World Universities, Cambridge University is placed fifth, behind Harvard, Stanford, MIT and the University of California at Berkeley. Yale University is placed eleventh.

Established in the thirteenth century, Cambridge is one of the world’s oldest universities. Yale is the third oldest university in the United States. 

Cambridge and Yale have global reputations for outstanding research and academic achievement.

But in the vital research areas of environment/ecology, James Cook University outranks them.

 

What do you think?  Adidas or Nike?  Yale or James Cook?

Remember they are just trying to change the way you think about their offering.

I tip my hat to both in the Contrast awards!

 

 

The post Clever Contrast appeared first on Social Influence Consulting Group.

Filed Under: Influence, SICG

The Influence People Blog April 7, 2014

Influencers from Around the World – Hardwired Humans

This month our Influencers from Around the World guest post comes from Anthony McLean, Australia’s one and only Cialdini Method Certified Trainer (CMCT®). We owe Anthony special thanks for taking time to share with us because his busy schedule last month included a trip to the States to meet with Dr. Cialdini. I know you’ll enjoy what Anthony has to share.Brian Ahearn, CMCT® Chief Influence Officer influencePEOPLE Helping You Learn to Hear “Yes”.Hardwired HumansWhy would a Global Healthcare company like Philips undertake a change management program in a zoo? The answer is they were following research revealed in Andrew O’Keefe’s book Hardwired Humans.In Australia/New Zealand, Philips had undergone four change programs in as many years preceding the unexpected global change program announced in 2009. Managing director Harry van Dyk and HR director Jo Hilyard admitted the company was suffering from “change fatigue” and a vastly different approach was required to that used previously.What happened next was a little unexpected for many. Philips took 30 of its leaders to Taronga Zoo in Sydney for a workshop that introduced them to the role basic human instincts play in the workplace. The workshop looked at nine hardwired instincts of humans and the leadership implications including the management of change. In one part of the program the leaders were addressed by The Jane Goodall Institute and its chimpanzee program to demonstrate the social and hierarchical structure off chimpanzees and the implications this has for modern business. Unexpectedly for the participants they discovered the comparisons between chimp and human social structures were numerous and provided a whole new perspective on resolving workplace challenges. One of the key insights was that the conventional wisdom that claims people resist change is wrong. We learned that humans, rather than being resistant to change, are actually hardwired to avoid loss. Upon hearing about a change people instantly screen their environment for the risk of loss. If we detect loss, we resist the change. If we detect gain, we support the change. If we are unsure about the impact of the change (and this is the big swinger), then we assume loss. This means that for organizational change we often have people unnecessarily erring toward loss and resistance, merely because people were unable to make sense of the impact of the change for them at the moment they first learned of it. (HR Monthly, March 2011, p30)The Persuasion ImplicationsThe implications for persuaders are clear. Through scarcity, we know that loss framing is more persuasive than focusing on the benefits of a thing. The final part of the above quote is very important because it highlights that under conditions in which the risk cannot be assessed the subject will assume loss if they have no other means to assess the risk.You may say great, scarcity is at play without you having to do anything to get people to take action. In reality the targets of influence, under this assumed loss, will employ coping mechanisms and strategies to protect themselves from that loss rather than take healthy proactive workplace behaviours.For example, in a change management project if the targets of influence assume loss because they have no other basis to assess the risk, they will then react against the project, at times for no other reason than they associate loss (i.e., of position, status, pay, etc.) with the project itself.Anyone who has managed a change project will tell you the reluctance at times seems unnecessary and ill informed; now you understand that it is a hardwired response to the subjects’ inability to assess risk, so they assume loss and react accordingly.Steps to Counter Perceived LossIf we know that people scan for loss in any situation before moving forward, it makes sense to manage this situation and brief the relevant staff fully on managing the default towards loss and reacting against the situation unnecessarily. By providing this briefing it is more likely to trigger reciprocity because you as the change agent have given them the information they require to assess the risk for themselves. Potentially it may even increase liking if you are then required to work together and you have already opened up the channel for cooperation. The warning however is, that left unattended to the development of a loss aversion mindset, this reaction may cause the audience to take a stand and trigger consistency, towards the negative and this could be all the momentum that is required to drive consensus in the wrong direction.So ask yourself these questions: 1. What risk is involved in your project, service or request? 2. Is it real or perceived?If the targets of influence are unable to assess the personal risk of loss for themselves (i.e., the risk is not clear or able to be easily understood), they will most likely assume loss and react against you and your project, service or request.Brief the targets of influence appropriately so they can adequately assess the risk from an informed position and give yourself every chance of success rather than having to start the influence process on the back foot. It may also be prudent to lobby support from others who already understand the project and during the briefing ask them to discuss the implications for their business area and support for the change. This simple step uses consensus to show others are already moving in the direction of the project not away from it and as we know when we are unsure of what we should do we look to the behaviour of others like us to guide our decisions.Cheers!Anthony McLean, CMCT® Sources: From A to Zoo, HR Monthly March 2011 p28-30O’Keefe, A (2011) Hardwired Humans Roundtable Press.

Filed Under: Influence, Leadership, Liking, Reciprocity, Scarcity

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