What simple influence mistake has a well intentioned business owner made (we can only assume because they don’t know about the science of persuasion) and bungled away the opportunity to influence passers-by?
This week while travelling I saw the below sign, which due to a simple Scarcity appeal caught my attention. There were no other sales nearby and its simple construction means the business was quickly and easily drawing attention their products. No real bungling here.

In Australia last night 60 Minutes ran a story on Jenna Miscavige Hill’s titled Inside Scientology. I must admit that I have not explored the church or their views to any great extent so this post is in no way an authoritative review of the church or its beliefs. But the one thing that did strike me was Jenna and her husband’s explanation of the One Billion Year Contract members of the Sea-Org (a religious order which the churches’ most senior members all belong to) were asked to sign. According to the insiders they signed the contract, Jenna when she was a young girl and Dallas when he was 18.