Social Engineering Blogs

An Aggregator for Blogs About Social Engineering and Related Fields

Security Metrics Blog February 10, 2016

Fighting Phishing Email Scams: What You Should Know

phishing email scamsPhishing email scams are more effective than you may think. Read our infographic Don’t Let Phishing Emails Hook Your Employees.By: Brand BarneyWhen you think of social engineering, you may think of someone walking into your business and stealing data from servers, computers, etc. But companies aren’t just getting socially engineered in person; it’s happening online too. Many employees fall victim to phishing email scans, which can lead to potential data breaches and loss of important information.What is a phishing scam?phishing email scamsPhishing is a type of Internet-based social engineering. Cybercriminals use legitimate businesses and situations to email and convince their victims to give them their personal information such as social security numbers.Some phishing emails will have the victim click on a link, which introduces malware to the user’s device. The malware can then grant access to the attacker, leaving them free to steal sensitive data. Other emails will state that an item you purchased online can’t be shipped because the credit card number wasn’t correct, or the billing address was wrong, etc. They then have you click on a link to a spoofed website and ask for updated payment/shipping information.SEE ALSO: Top 10 Types of Phishing EmailsWhy do phishing email scams work?With all the online scams that are happening, you’d think we’d be more wary of phishing email scams. Yet, these types of scams are responsible for a lot of lost data in companies. Here are some reasons why phishing scams still work:Tweet: Check out these reasons why phishing email scams still work. http://bit.ly/1KakS1V #datasecurityTweetWe’re trustingWe’d like to believe the people emailing us are genuine. It’s human nature to want to trust others, especially those that reach out to us. Unfortunately, social engineers take advantage of that and use it to steal from companies.Good phishing emails look officialSome emails can recreate a company logo and make the email look convincing. Just like a social engineer in person looks like they belong in your company, phishing emails look like they are part of the company contacting you.Follow for more data security articles like thisThey prey on our fearWhen we’re scared, we tend to not act logically. Some phishing emails take advantage of that, using scare tactics to cause us to make an impulsive decision. For example, you may receive an email stating that you have had a breach of your personal banking information, and you need to click on a link to log in and change your online banking password. The attacker is banking (pun intended) that you will want to quickly protect yourself or check your online balance to ensure you still have money after the “breach.”SEE ALSO: 7 Ways to Recognize a Phishing EmailHow do you combat phishing email scams?Be skeptical: Always verify everything with the company you are working with, especially if it involves sensitive information. If a banking institution emails you, asking for credit card information, call them from their business phone to verify. Avoid giving important data over email when possible.Train employees: Make sure your employees are aware of phishing emails and what to do if they suspect they’re receiving one. Hold quarterly training meetings, if not monthly.Have policies: Establish procedures employees should follow should they receive a phishing email or anything that seems suspicious. This could include how to verify if an email is legitimate, who to notify, and how to deal with such an email.Let us help you train your employees against phishing!Phishing is easier than you thinkPhishing email scams are more of a danger than many companies realize. And it doesn’t take a particularly skilled attacker to create a successful phishing campaign.Similar to social engineering, phishing targets the company’s weakest link in security: the employees. An untrained employee can inadvertently cause a lot of damage to their company if they fall victim to a phishing campaign.Remember, when it comes to emails, be smart and be careful with sharing your data.Brand Barney (CISSP, HCISPP, QSA) is a Security Analyst at SecurityMetrics, has over 10 years of data security experience, and will totally geek out if you mention Doctor Who. Brand loves to play jazz piano and daydreams about being as great as Dave Brubeck or Thelonious Monk. Connect with him on Twitter or check out his other blog posts.Want to learn more about spotting phishers? Check out the infographic below!

Filed Under: Phishing

The Influence People Blog February 8, 2016

8 Simple Phrases to Become a More Persuasive Salesperson

I think it’s safe to say the easier something is to remember the more likely you are to act on it. State Auto’s Chief Sales Officer Clyde Fitch drove home this truth during his tenure with the company. Clyde had many memorable sayings we affectionately called “Clyde-isms.” He used these simple messages to drive home various points. Here are just a few of Clyde’s well-known sayings:
“Self-interest isn’t the only horse in the race but it’s the one to bet on.” A great picture of the reality that most people will do what’s in their best interest most of the time.
“If you only have bananas, sell bananas.” Don’t complain about what you don’t have or bemoan what your competitor has. Instead, make the best of what you’ve got because complaining gets you nowhere.
“Creativity is fine. Plagiarism is fast.” Learn from others by taking what they do well and making it your own. Sometimes it’s not about originality, it’s about having the tool to get the job done quickly.
I’ve learned a lot from Clyde and as I reflect on his “Clyde-isms,” I recall influence phrases that can serve the same purpose for you. Below are eight that will help you be a more persuasive salesperson if you commit them to memory.
“People live up to what they write down.” It’s scientifically proven people are more likely to do what you want if you can get them to put pen to paper. The act of writing and the visual reminder of what was written compel people to follow through more than those who don’t engage in this simple act. This is the principle of consistency.
“Less is more.”Hitting people over the head with too many facts, features, benefits, etc., works against you. One study showed this when people were asked to list reasons they would buy a particular car. Contrary to what most people would guess, those who listed fewer reasons felt more compelled to buy the car! It’s easy to come up with three reasons (probably the best ones come most easily) but if you struggle to list 10 reasons you might convince yourself the car isn’t the right one for you after all. This is the principle of scarcity.
“In wins!” This phrase is short for, “If you retreat in the moment you win. If you retreat from the moment you lose.” No matter how good a salesperson you are people will say no to you. However, if you come in with a second proposal immediately you’re very likely to hear yes because you’re seen as a reasonable, somewhat giving person. This is an application of the principle of reciprocity.
“Compared to what?” In sales you hear “Your price is too high” all the time. Something can only be high or low, big or small, inexpensive or expensive compared to something else. You need to know what that something else is because all too often it’s not a valid comparison. Yes, this Cadillac is expensive…compared to the Volkswagen you currently own…and there are lots of reasons for the difference in price. This is the contrast phenomenon.
“Keeping up with the Joneses.” Despite the fact that we’re all individuals and want to be recognized as such, people are social creatures. We want to know what others are doing; especially those who are most like us, because that’s an indicator we should be moving with the crowd. If you’re a salesperson touting what other customers (just like the one you’re talking to) have done makes getting the sale much easier. You may have heard this called peer pressure, social proof or the principle of consensus.
“People like to do business with people they like.” I’ve heard people say, “My job isn’t to be liked, it’s to get things done.” You may not be paid to be liked but you’ll get a lot more accomplished if people like you. So why not make friends of coworkers, vendors, clients and others so you can accomplish more (that’s what you’re paid to do!)? Oh yea, and one other benefit – you’ll enjoy what you do even more than you currently do. This is the liking principle.
“No pain, no gain!” This too is short for a longer phrase, “People are more motivated by what they stand to lose versus what they might gain.” Studies from Nobel Prize winner Daniel Kahneman and his late research partner Amos Tversky proved that people generally feel the pain of loss anywhere from 2.0-2.5 times more than the joy of gaining the same thing. Point out the downside of not going with your proposal and people will me more motivated to take it. This is the principle of scarcity.
“Stop telling and start asking.” Nobody wants to be told what to do but beyond being polite there’s another reason to ask instead of tell. Once someone tells you (verbally or written) they’ll do something, research shows they’re much more likely to do so as opposed to those who are told. Ask people questions to get them to verbalize what they want and your job as a salesperson gets a whole lot easier. That’s because asking triggers the principle of consistency.
So there you have it, eight short phrases I encourage you to commit to memory. Do so and you’ll become a more persuasive person as you recall them and act on them.
Brian Ahearn, CMCT® 
Chief Influence Officer
influencePEOPLE 
Helping You Learn to Hear “Yes”.

Filed Under: Liking, Reciprocity, Scarcity

psychmechanicsblog February 7, 2016

4 major reasons why people believe in superstitions

Superstitions are everywhere. From the chain messages that ask you to ‘forward this to 10 people and something good will happen in the next 24 hours’ to your uncle who thinks that his favourite sports team didn’t win because he wasn’t wearing his ‘lucky’ hat, superstitious behavior may well be…

see more at www.psychmechanics.com

Filed Under: Uncategorized

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