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peopletriggersblog December 31, 2014

Applying the 80/20 Rule to Marketing: A First Look

One of the many great lessons I’ve taken from Tim Ferriss is the active application of the 80/20 rule to projects and endeavors. The 80/20 rule, known more formally as the Pareto Principle, states that 80% of your effects are usually generated by 20% of your inputs. For example, in B2B sales it’s often the […]

Filed Under: Marketing, Psychology

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