A growing list of some of the best hacks, tips & tricks to master email persuasion…delivered in bite-sized microlessons.
Microlesson One: You don’t ALWAYS have to use fear tactics to sell. Here’s when and how to use pain points in your email with class.
Microlesson Two: Is your email Gone Girl or is it Pretty Woman and which one works best?
Microlesson Three: Are you selling to The Accounting Clerk or to The Social Butterfly In Your Emails?
Microlesson Four: 3 Story Hooks To Use in Your Emails So That people Get Pulled In From The Very First Line
Microlesson Five: 4 quick (and dirty AND hugely effective) brain hacks for emails that get opened, read and clicked
Microlesson Six: My one non-negotiable rule for writing persuasive emails
Microlesson Seven: 5 Sales Emails You MUST Send If You Ever Plan on Selling Anything
Microlesson Eight: How to Tease in an Email Subject Line (without the sleaze)
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