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peopletriggersblog January 30, 2015

Marketing Psychology: Price Framing

Price framing is one of those topics that everyone seems to have heard of, but every person you ask will give you a different definition of what it is and how it works. Yet if you’re managing a web store with thousands of products, for example, understanding how to present prices and products in the […]

Filed Under: Behavior Change, Loss aversion, price framing, pricing, Psychology, Richard Thaler

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